Sramana: Did the company go public? Paulo Rosado: We were on the path right as the bubble burst. We were supposed to float on the NASDAQ, but we missed the window by about two months. We had to delay the IPO and it never actually happened. I left the company in 2001 with the idea of
Sramana Mitra: What do you have in terms of the content team? How do you run your content production farm? John Sundberg: We have consultants and developers. We have product marketing managers. Those are all internal people that we have. We probably have a handful of customers that have done a couple of things too.
We’ve looked at a few case studies of European companies successfully turning themselves into global ones. SDL, Mendix, and Sitecore are just a few examples. In that select club, OutSystems is a key player. Sramana: Paulo, let’s start out at the beginning of your story. Where were you born and raised? What was your journey
Sramana Mitra: Unfortunately, that’s the problem with enterprise sales cycles. They are just so very long. John Sundberg: Exactly. I did so many demos of the software to them. It was ridiculous. In one of the demos I did for them, they had people from all over the world call. I had given a 1-800
Sramana: How did your strategy work when it came to reaching credit unions? Tommy Petrogiannis: We ended up partnering with CUNA which does the technical due diligence for a community of 700 credit unions who do not have the technical resources to do that internally. CUNA will make recommendations for the best suppliers in any
Sramana Mitra: How did you go around that problem? John Sundberg: We took the product and we broke it up into a whole bunch of smaller pieces. That big suite application had a survey application, scheduling application, workflow application, and form generation system. We broke them into smaller pieces so that we could then add in
Sramana: It sounds like the legitimacy of e-signatures for legal purposes really changed the entire direction of the company. Tommy Petrogiannis: That really changed us as a company because we moved from within the walls of an organization to outside the walls of an organization. We gave them the ability to interact with customers without
Sramana Mitra: If I got this right, you were drawn into this Remedy projects and as you were working on these, you saw the opportunity to build framework around the various Remedy problems that you were seeing and be able to productize what you were doing as projects essentially. John Sundberg: I see it a