Sramana: When you tried to sell the platform, what were the top use cases against which you were closing deals? Paulo Rosado: Portals, dashboards, and mobile apps. Those were our primary use cases. We found that those had to be integrated together and 60% of them had to have mobile interfaces. Sramana: Is there a
Ric Leutwyler: That was about the time when Choice Hotels contacted me and said they wanted someone to come in who has experience in hospitality and technology and also has entrepreneurial interest. They thought I may be a fit for that and I remember walking out and texting my wife that this was a dream job. This is
Sramana: When did you start to compete for deals in the United States? Paulo Rosado: I think we started our efforts in late 2007. Sramana: How much European business were you doing by then? Paulo Rosado: We were doing quite a bit of European business. We had less than $10 million in revenue when we
Everything is moving to the cloud and hotels are no exception. Read on! Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? Ric Leutwyler: I was born in Austin, Texas. I have moved 18 times in my life and career in the US. I have
Sramana: It sounds like you were showing substantial revenue by the time you finished your product and got your second round of financing. Paulo Rosado: I did not take another round of financing until we were at the breakeven point. The original intention was to go to the market at the end of 2002 and
Sramana Mitra: How do you describe the value proposition of what you’re delivering to your customer base today? John Sundberg: Generally speaking, most companies already think that they’re all messed up internally and it’s very hard for them to get something done. They already see the pain. What we do is we come in and
Sramana: I know you had experience developing software and you knew the change process. You had a basic understanding of the problem domain. As you were building the company, did you bring together a set of customers to work with as you were developing the product? Paulo Rosado: Fortunately we did, yes. Sramana: What was
Sramana Mitra: What is the ramp of the company? You said you did $100,000 and then $250,000 in the second year. John Sundberg: We were doubling every year for about six years. Then it went flat for about five years during the economic slowdown. Last year, we did $7.5 million and the year before $5 million.