Sramana Mitra: What happened the first time you showed up and saw that you’re a young kid. Do they mind? Azim Makanojiya: I was a little afraid that they would mind. I had a professional attitude from the start. I wouldn’t go in wearing jeans and a shirt but would be properly dressed in khaki pants and a
Sramana Mitra: Is the content that you’re preparing and publishing still directed towards the accountants and CPA community who are coming to your site to engage with that content? Chris Farrell: Absolutely. We view it as a two-for-one because they get familiar with us. It’s wonderful from a brand association perspective.
Sramana: Were you working only with German cinemas? Tobias Bauckhage: Yes, we did all of this with independent films in Germany. The takeaway is that if you have a movie that works and you can get word-of-mouth publicity behind the film, then you can get 150,000 people to attend the film. That equates to €300,000
We’re seeing a real trend of zero-logistics e-commerce businesses scaling phenomenally well. Read Azim’s experience! Sramana Mitra: Let’s start with the beginning of your journey. Where are you from? Where were you born and raised? What kind of educational path did you follow? Azim Makanojiya:I am from India. My parents shifted from a village to Mumbai city for
Sramana Mitra: How do you price? Chris Farrell: We price based on activity. For an active user or somebody who uses our expense report system actively in a given month, we charge $9 per month. Sramana Mitra: How big are your deal sizes given the segment that you’re going after is the top end of the QuickBooks customer base? What
Sramana: Somebody else made the film and you were distributing it. How did you get someone to let you distribute the film if you had not done that before? Tobias Bauckhage: Nobody knew us so we went to film festivals and watched a lot of films and followed various films to see which ones would get picked
Sramana Mitra: What is an average deal size for you? Ric Leutwyler: For independent hotels, which average 80 rooms per hotel, the deal size is $5,000 a year or more. If you’re talking about a Choice hotel as a group, it is around $25 million. It depends on whether we’re selling to independent hotels, small group, or giant
Sramana Mitra: What did you do? then Did you put together some sort of a customer advisory board of people who were prominent leaders in the accounting space? Chris Farrell: You’re right. It wasn’t anything as formal as a product counsel. It was actually a series of relationships. I began cold-calling a number of people in