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- The Startup Velocity Question
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Bootstrapping a Language Product Company Using Services from London, Then Taking it Public and Scaling It to $450M: SDL CEO Mark Lancaster (Part 3)
Sramana: Can you give us an example of the types of products that would be labeled as language technology products? Mark Lancaster: There are a lot of products that fit in this space. We started out by building products that would make translators more productive as they translate. We have gone on to create many
Bootstrapping a Language Product Company Using Services from London, Then Taking it Public and Scaling It to $450M: SDL CEO Mark Lancaster (Part 2)
Sramana: How did you get your first clients once you started this new company? Mark Lancaster: Most of my contacts were at large companies. I knew people in Microsoft, Computer Associates, and a company called Contact Software in Dallas. I was lucky because I am not really a salesman. We got our first big contract
Bootstrapping a Language Product Company Using Services from London, Then Taking it Public and Scaling It to $450M: SDL CEO Mark Lancaster (Part 1)
Very few technology companies have been built from the UK. ARM and Autonomy come to mind. Here’s the story of a lesser-known company called SDL. Sramana: Mark, let’s start with the beginning of your personal story. Where are you from? What is the backstory of the SDL story? Mark Lancaster: I was born and raised
Bootstrapping a Cloud Startup with Services on Force.com from London: Alex Fuller, Co-Founder and CTO of CloudSense (Part 7)
Alex Fuller: External investment has allowed us to increase our Sales & Marketing investment to reach more companies. Our R&D investment has allowed us to create more vertical specific features that further differentiate us from the competition. We have also established a US presence with people on the ground in a number of locations headquartered in
Bootstrapping a Cloud Startup with Services on Force.com from London: Alex Fuller, Co-Founder and CTO of CloudSense (Part 6)
Sramana: What is your geographical scope in terms of the markets served? Alex Fuller: In terms of product software license sales, our focus is led partly by our regional presence. The US, UK, and Europe are our primary areas. We are also engaged in Australia. Additionally, we have system integrators who have partnered with us
Bootstrapping a Cloud Startup with Services on Force.com from London: Alex Fuller, Co-Founder and CTO of CloudSense (Part 5)
Sramana: Did the AppExchange or Salesforce teams generate leads for you even if you had to do the selling? Alex Fuller: We definitely had some leads coming off of the AppExchange. Our own direct selling efforts accounted for the vast majority of our leads and closed deals. I include the leg work of staying in
Building A Profitable, Steady Growth Subscription Business: Expensify CEO David Barrett (Part 7)
Sramana Mitra: Why do you need to filter the needs? From what you described, it sounds like the system is pretty self-correcting or self-converting? David Barrett: It is. Most of our time is spent minimizing the number of times that you will need to reach out to us. For example, it’s possible that we can
Bootstrapping a Cloud Startup with Services on Force.com from London: Alex Fuller, Co-Founder and CTO of CloudSense (Part 4)
Sramana: During the nine-month bootstrapping phase, how many people were focused on the services business and how many people were focused on product development? I’m also curious about how your business breaks down between Croatia and London. Alex Fuller: The business breaks down 50/50 between London and Croatia. We also bring consultants from Croatia onsite with