Sramana Mitra: How do you price? Chris Farrell: We price based on activity. For an active user or somebody who uses our expense report system actively in a given month, we charge $9 per month. Sramana Mitra: How big are your deal sizes given the segment that you’re going after is the top end of the QuickBooks customer base? What
Sramana: Somebody else made the film and you were distributing it. How did you get someone to let you distribute the film if you had not done that before? Tobias Bauckhage: Nobody knew us so we went to film festivals and watched a lot of films and followed various films to see which ones would get picked
Sramana Mitra: What is an average deal size for you? Ric Leutwyler: For independent hotels, which average 80 rooms per hotel, the deal size is $5,000 a year or more. If you’re talking about a Choice hotel as a group, it is around $25 million. It depends on whether we’re selling to independent hotels, small group, or giant
Sramana Mitra: What did you do? then Did you put together some sort of a customer advisory board of people who were prominent leaders in the accounting space? Chris Farrell: You’re right. It wasn’t anything as formal as a product counsel. It was actually a series of relationships. I began cold-calling a number of people in
Sramana: What year does that bring us up to? Tobias Bauckhage: That brings us up to 2004. Sramana: What happened next? Tobias Bauckhage: The moment I decided to drop my mechanical engineering studies and go to Berlin, I had a partner in crime who I had met on my very first day of engineering studies.
Sramana Mitra: In a 30-second elevator pitch, what would be the target audience where you really shine? Ric Leutwyler: Our target audience is the hotels that are in the limited to full-service range. They are looking for an economical approach, which they get from cloud solutions. They’re looking for the functionality that they need today but are
Sramana Mitra: In 2008, Concur was already public and quite a successful company. What did you think of the opportunity? Let’s get a bit granular because we do cover Concur very extensively. Recently, we did a story on Expensify as well. The expense reporting space has shown up on our blog from many different angles. So
This discussion contains an extensive review of film recommendation systems that would be extremely interesting for folks engaged in building Web 3.0 systems. All in all, the story is quite fascinating! Sramana: Tobias, let’s start with the beginning of your personal story. Where are you from? What is the background that gave roots to your