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- The Startup Velocity Question
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- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Building a Successful Social Media Business from Germany: Moviepilot CEO Tobias Bauckhage (Part 7)
Sramana: What was the next milestone? Tobias Bauckhage: The next milestone was in 2010 when Facebook became a very important tool to reach people. You could target people based on their page and do advertising to drive them somewhere. We used targeting to experiment with Facebook and our Facebook page. We had editorial teams writing
Student Entrepreneurs Bootstrapping a Zero-Logistics E-Commerce Company to $19 Million: Wrist-Band.com CEO Azim Makanojiya (Part 4)
Sramana Mitra: For the keyword search traffic that you were getting from Google, to convert that into an order, were you taking orders and then ordering the products from the Chinese factory? Azim Makanojiya: At that point, order volume wasn’t high. We didn’t have a platform for them to order online at that point in 2010.
Bootstrapping to Inc. 500: Tallie CEO Chris Farrell (Part 7)
Sramana Mitra: Talk to me about your team. I know you started very lean. That’s how successful bootstrapped companies tend to operate. What do you operate with today? Chris Farrell: Our first key hire was outside of tech. After that, we started with a user interface expert who’s now our VP of Product Marketing. He
Building a Successful Social Media Business from Germany: Moviepilot CEO Tobias Bauckhage (Part 6)
Sramana: Recommendation engines are very difficult to do. How did you build your algorithm? Tobias Bauckhage: First, we filtered by domain. Users may share similar interest in comedies but have completely different interest in horror films. It is also important to understand the content. You see people doing collaborative filtering or a deeper “DNA” analysis, which
Bootstrapping to Inc. 500: Tallie CEO Chris Farrell (Part 6)
Sramana Mitra: We just did the story about Expensify. Of course, they really benefitted from the heavy mobile adoption. Their go-to-market strategy is completely from mobile users. People in an organization start using their applications and then, they go and tell their accounting department, “We want to continue to use this. We should go buy
Building a Successful Social Media Business from Germany: Moviepilot CEO Tobias Bauckhage (Part 5)
Sramana: In 2007 you decided to move forward with your plan to disrupt the industry. What were your thoughts? Tobias Bauckhage: In 2007 the tech industry was back on its feet. Social media was becoming mainstream. We saw a few opportunities. We felt we had a good understanding of how the film industry worked. We
Student Entrepreneurs Bootstrapping a Zero-Logistics E-Commerce Company to $19 Million: Wrist-Band.com CEO Azim Makanojiya (Part 2)
Sramana Mitra: What happened the first time you showed up and saw that you’re a young kid. Do they mind? Azim Makanojiya: I was a little afraid that they would mind. I had a professional attitude from the start. I wouldn’t go in wearing jeans and a shirt but would be properly dressed in khaki pants and a
Bootstrapping to Inc. 500: Tallie CEO Chris Farrell (Part 5)
Sramana Mitra: Is the content that you’re preparing and publishing still directed towards the accountants and CPA community who are coming to your site to engage with that content? Chris Farrell: Absolutely. We view it as a two-for-one because they get familiar with us. It’s wonderful from a brand association perspective.