Sramana Mitra: What year does that bring us up to? William King: I left London at the end of 2008. It was great to learn about business, marketing, and management. The other thing that I’ve always been interested in is the world of technology, given all the devices that we have. The thing that really
Sramana Mitra: Tell me a bit about where exactly in the chronology of the industry you were coming out of college? What did you do at that point? William King: I finished school in 2002. It’s an international business degree. Sramana Mitra: Where were you geographically at that point? William King: I was in Denver,
Sramana Mitra: What role did you play in this company? There were other people who co-founded the company and you came in later? John Rauscher: Yes, I came in as the COO. Then, I became the CEO of the company. Sramana Mitra: When the company was sold to Oracle, you were running the company? John
John has self-financed and scaled an interesting AI software company built on French technology, and would like to take it public. Very impressive execution! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and raised? What kind of background? John Rauscher: I was born and
Continuing on our theme of ‘Bootstrap First, Raise Money Later’, here’s William King’s story of building a robust company in the healthcare industry, now funded by Kleiner Perkins. Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of circumstances? William
Sramana Mitra: Fascinating. Other than the 50% of revenue coming from financial services, are there any other dominant sectors? Obviously, media continues to be one? Stuart Frankel: We continue to do a little bit in media. Our business with the US intelligence community is a fair chunk of our business today. We also have customers in
Sramana Mitra: Does that mean that you can charge higher rates for the leads? Are you even able to take a transaction commission? What does that give you in terms of financial metrics? Avi Steinlauf: All of the above. It allows us to work much more closely with our partners, and depending on the individual
Sramana Mitra: Do they pay a subscription? Stuart Frankel: Yes. I’ll tell you how much the business has evolved. Given our customers today and given what we do, it’s a much more relevant model for us rather than selling volumes of content. When we were creating news content, that’s how news content is bought. That’s