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Unicorn in the Making: Avi Steinlauf, CEO of Edmunds.com (Part 5)

Posted on Friday, Mar 6th

Sramana Mitra: The Internet business model that you were settling on was CPA lead generation or was it just straight up advertising? Avi Steinlauf: CPA lead generation would be a fair description using Internet lingo. That was just the beginning because we were also being approached during the later part of the ’90s by a number

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Building a Cool Technology Company from Chicago: Narrative Science CEO Stuart Frankel (Part 4)

Posted on Thursday, Mar 5th

Sramana Mitra: Then what? Stuart Frankel: This was in the Fall of 2008. Sramana Mitra: The financial crisis was coming up. Stuart Frankel: Yes. I book-ended my time at DoubleClick. Just prior to closing the transaction with Google, I liked the idea of joining another PE-backed company. I wanted to join a company that was

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Unicorn in the Making: Avi Steinlauf, CEO of Edmunds.com (Part 4)

Posted on Thursday, Mar 5th

Sramana Mitra: What I’d like to do next is to track the major strategic moves that were responsible for that growth to the extent that you can remember them. Avi Steinlauf: There are two major things that I would refer to. I sometimes refer to these as the business model and the evolution of the

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Building a Cool Technology Company from Chicago: Narrative Science CEO Stuart Frankel (Part 3)

Posted on Wednesday, Mar 4th

Sramana Mitra: Were you acting as an agency? Stuart Frankel: We were. By 2005 or 2006, we were managing close to a billion dollars in media. Sramana Mitra: Is this a regular agency business model with 10% fees? Stuart Frankel: It was also based on performance. We took a piece of every transaction. Ultimately, that arbitrage

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Unicorn in the Making: Avi Steinlauf, CEO of Edmunds.com (Part 3)

Posted on Wednesday, Mar 4th

Sramana Mitra: When all of this was happening, it was still under your father’s watch and you were doing this other stuff? Avi Steinlauf: That’s correct. It was a small business back then. He was 100% responsible for it. There were a handful of employees who worked in a virtual way. There wasn’t even an

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Building a Cool Technology Company from Chicago: Narrative Science CEO Stuart Frankel (Part 2)

Posted on Tuesday, Mar 3rd

Sramana Mitra: Where is the position? This is not in Cincinnati, right? Stuart Frankel: It was in Chicago. I had met a woman who I’m married to now. She was originally from New York. She was living in Cincinnati as well. We were also figuring out, from a life standpoint, where we wanted to be.

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Unicorn in the Making: Avi Steinlauf, CEO of Edmunds.com (Part 2)

Posted on Tuesday, Mar 3rd

Sramana Mitra: So you’re not a founder of Edmunds? Avi Steinlauf: I’ll tell you a little bit about the history of Edmunds. I think you’ll see it interwoven with some of the things that I’ve mentioned earlier. Edmunds is a majority-owned family business. It’s my family. My father, Peter Steinlauf, who is our active Chairman, was a

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Building a Cool Technology Company from Chicago: Narrative Science CEO Stuart Frankel (Part 1)

Posted on Monday, Mar 2nd

Some of what you’ll read in this interview will seem like science fiction. But please read on! Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born and raised, and in what kind of circumstances? Stuart Frankel: I was born in Cincinnati, Ohio. I was

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