Sramana Mitra: Let’s get down to the specifics. We understand iteration. We’ve heard this many times. It’s part of our philosophy as well in terms of the methodology of how we train entrepreneurs. We are completely on the same page with you. Specifically, what were you selling? What was the segmentation emerging out of this
Sramana Mitra: What form did the idea take? When you decided that you were going to build your own product, you said you observed the gap in the CRM space within the healhcare market, what format did this idea evolve into? Bill Moschella: It evolved into what it still is today. We built a healthcare
Sramana Mitra: How did things progress from there? What’s the next major milestone after this? Joe LeCompte: We turned from website development into custom development jobs—not so much of web applications, but more of dealing with local companies and helping them solve business problems. We worked with Delta Airlines and Kimberly-Clarke. Robert Castles: We found
Sramana Mitra: I actually have a BMW 3 Series that I categorically lease. I change them every three years. Dave Elkington: It’s uncanny. Every time I give the example, there’s a 90% overlap. People cluster with other people who behave similarly. What I needed to build was a massive engine that collected all of those
Sramana Mitra: At what point does the strategy change? You described one strategic change which went from pure services to multi-year contracts and then to reselling other people’s software. What’s the next major change in strategy? Bill Moschella: The next major change in strategy happened somewhere around 2007 where the reselling of original equipment manufacturing
Sramana Mitra: You started PMG as a services company in 1997 in Atlanta. What happens next? Robert Castles: We had some pretty good success. We went through the whole Internet explosion and the dot-com startup era. We built a lot of very neat websites for companies ranging from Mitsubishi Wireless with an interactive cellphone on a web
Dave Elkington: I decided to quit and come back to school to get a master’s in Computer Science. The rationale was two-fold. One, I believed that coding was not that hard. It’s not as challenging as the programmers try to make it. We were paying, at that time, exuberant amounts for people who weren’t that
Yet another case study of a services company successfully bootstrapping a product, then raising Venture Capital! Sramana Mitra: Let’s begin at the beginning of your personal story. Where are you from? Where were you born and raised? What’s the back story of your entrepreneurial story? Bill Moschella: I was born and raised in Connecticut. I