Sramana Mitra: At that time when you were going through this thought evolution, I imagine you must have done some competitive analysis. All these companies like RightNow and people who came at it from the customer service side were also discovering that they needed to do this. They need to support customer service from the
Sramana Mitra: What did you find? Joshua March: Many things. Like I said, we took this agile approach where we said, “What’s the simplest and fastest thing that we can do to start testing this out and start learning?” We sat down and built a Facebook page moderation tool. We had all these big brands
Sramana Mitra: What happens next in 2009? Joshua March: In 2009, we suddenly find ourselves with this prospering agency. In 2008, I managed to pay off all of my debts and move into my apartment. I never set out to build an agency. I was much more excited by the possibility of building a software
Sramana Mitra: What did that mean? You wanted to build products using the Facebook API. Did you have an idea what kind of a product you were going to build? Joshua March: Facebook wasn’t the ruler of the world just yet. Myspace was still big. The consultancy gig that we were doing allowed us to
Joshua March: I set out to build this business with no real mentors and no experience on how to do e-commerce. I managed to get off the ground and have a small, live business. I even hired a team to build a website. Then the financial crisis happened. The whole saga lasted for about a year and
Josh March first built a digital marketing agency around social media before identifying the product opportunity for Conversocial. Sramana Mitra: Let’s start at the very beginning of your personal story. Where are you from? Where were you born and raised, and in what kind of background? Joshua March: I grew up in a relatively small
Sramana Mitra: You raised $15 million in this round? William King: Yes. Sramana Mitra: That’s all the financing that you have raised so far? William King: Correct. Sramana Mitra: Tell me a bit about how you framed TAM for your business. What is the TAM model that you’ve been using? William King: I’ll just give
Sramana Mitra: What do you want to do with this company? You have built a profitable company growing at 80%. What do you want to do with it? John Rauscher: We want to become public. We want to keep on building and growing. As we have been positive, becoming public may come sooner than we