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Bootstrapping Using Services: Evariant CEO Bill Moschella (Part 5)

Posted on Friday, Apr 10th

Sramana Mitra: Let’s say you do that segmentation and figure out where the gap is. Do you also handle stuff like Google PPC campaigns for them? Bill Moschella: Yes. They can either use their own agency, do it internally, or use our media-as-a-service where they pay a subscription cost to the media and then we

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Bootstrapping Using Services From Atlanta: PMG Founders Joe LeCompte and Robert Castles (Part 5)

Posted on Friday, Apr 10th

Sramana Mitra: In 2006, you had this product out. Relatively soon, you have three paying customers. What happens next? What was the next major strategic move? Joe LeCompte: The primary move was the IT focus. ITIL was really hot in 2008 to 2010. IT was looking for a way to better interact with their end

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Bootstrapping a Billion Dollar Unicorn with Services from Utah: Dave Elkington, CEO of InsideSales.com (Part 5)

Posted on Friday, Apr 10th

Sramana Mitra: We’re talking 2010 now? Dave Elkington: That experience was in 2011. Sramana Mitra: Where were you revenue-wise at this point? Dave Elkington: We were probably doing $6.5 million. A lot of companies in the SaaS space talk about bookings. When you’re bootstrapped, that gap is the only important thing that exists and most

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Bootstrapping Using Services: Evariant CEO Bill Moschella (Part 4)

Posted on Thursday, Apr 9th

Sramana Mitra: When you went to raise from this Manhattan firm with healthcare industry folks out there, what stage were you in? Did you already have a product? Did you have customers? Bill Moschella: We actually did. By the time the raise goes down at the end of 2011, we had a decent customer base.

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Bootstrapping Using Services From Atlanta: PMG Founders Joe LeCompte and Robert Castles (Part 4)

Posted on Thursday, Apr 9th

Sramana Mitra: How did you come up with this? You were working with enterprise customers and requested this functionality? What was the process of coming up with this particular product? Robert Castles: That’s a great question. We have been doing much of what our product is today in a more ad hoc manner. We were

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Bootstrapping a Billion Dollar Unicorn with Services from Utah: Dave Elkington, CEO of InsideSales.com (Part 4)

Posted on Thursday, Apr 9th

Sramana Mitra: Let’s get down to the specifics. We understand iteration. We’ve heard this many times. It’s part of our philosophy as well in terms of the methodology of how we train entrepreneurs. We are completely on the same page with you. Specifically, what were you selling? What was the segmentation emerging out of this

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Bootstrapping Using Services: Evariant CEO Bill Moschella (Part 3)

Posted on Wednesday, Apr 8th

Sramana Mitra: What form did the idea take? When you decided that you were going to build your own product, you said you observed the gap in the CRM space within the healhcare market, what format did this idea evolve into? Bill Moschella: It evolved into what it still is today. We built a healthcare

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Bootstrapping Using Services From Atlanta: PMG Founders Joe LeCompte and Robert Castles (Part 3)

Posted on Wednesday, Apr 8th

Sramana Mitra: How did things progress from there? What’s the next major milestone after this? Joe LeCompte: We turned from website development into custom development jobs—not so much of web applications, but more of dealing with local companies and helping them solve business problems. We worked with Delta Airlines and Kimberly-Clarke. Robert Castles: We found

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