Sramana Mitra: This was what year? Varun Singh: This was 2009. Sramana Mitra: What is ScaleArc? Varun Singh: ScaleArc is a database traffic management company. We provide a software that runs on top of MySQL and provide users the ability to run on a distributed data source without having to understand the application. Sramana Mitra:
Security is the venture industry’s most active segment. It is also the most crowded segment, and unless you have deep domain knowledge, you cannot play in the business. Aki and his brother do have deep domain knowledge and have leveraged that to build an exciting company. Sramana Mitra: Let’s start at the very beginning of
Sramana Mitra: This is happening in 2007, yes? Anil Kaul: Yes. Sramana Mitra: When you decided to make the switch, did you have analytics customers? Did you have an analytics product in mind? Had you built anything? Anil Kaul: It was small. I would say about 10% of our business was analytics at that time.
Varun Singh: They had a lot of problems with the website. They weren’t search engine optimized. They really didn’t have any traffic other than the traffic that CNBC would push to them by doing TV advertising. I’m like, “It’ll take you guys a long time to figure out how to go ahead and do this.
Sramana Mitra: This is something that we are very much in alignment with. Our principle in the 1M/1M methodology is ‘Bootstrap first and raise money later’. The more you can do without raising money and the more carefully and more thoughtfully you can setup the foundations of your business outside of a venture clock, the
Sramana Mitra: What was the concept of Absolutdata? Anil Kaul: While I was at Personify, I had realized that analytics is a very powerful concept. This is going to be an area which will have a big impact on how businesses are done. That’s the first part. I also realized that as analytics becomes a
Sramana Mitra: I didn’t find studying engineering boring at all. Varun Singh: The guys at PC Quest were so exciting. It probably wasn’t boring, but I started working with people who were a little too exciting at that point in time. Sramana Mitra: At 18, you were in Mumbai working for Chip Magazine. How long did that
Sramana Mitra: Interesting. I see what you’re doing. Did you start this company in 2012? Josh Manion: 2009. Sramana Mitra: At that point, you self-financed this company based on money from your consulting firm, right? Josh Manion: That’s right. My wife and I decided that we would bootstrap it while we were building the technology. That started