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Bootstrap First, Raise Money Later: Joe Speiser, CEO of Little Things (Part 7)

Posted on Sunday, May 24th

Joe Speiser: We spend a lot of time looking at, “How can we engage the user? What kind of content can we show them to keep them interested?” What does that [time spent] look like? Is it one minute, two minutes, or three minutes? What’s that number? Right now, we’re up to 3 minutes and

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Bootstrap First, Raise Money Later: Ensighten CEO Josh Manion (Part 4)

Posted on Saturday, May 23rd

Sramana Mitra: What was that insight? Josh Manion: No matter what we did with those customers, the amount of value that they were able to realize was this tiny fraction of the potential value of all the different technologies that they would use. You could think of it this way. The vendors of this time

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Entrepreneurship in Utah: Blackrock CEO Andy Gotshalk (Part 6)

Posted on Saturday, May 23rd

Andy Gotshalk: We have good sales skills and we want to make sure we give constant pricing. But if there’s something that I can do to help make that researcher’s life easier, I do a lot of that on the front-end. I call it building collateral – doing things that, at the end of the

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Bootstrap First, Raise Money Later: Joe Speiser, CEO of Little Things (Part 6)

Posted on Saturday, May 23rd

Sramana Mitra: What is the focus of the content? What is the editorial strategy of Little Things? Joe Speiser: The whole goal for Little Things – and what we’ve stuck with since the beginning – has been uplifting content – the opposite of what the nightly news represents. Our goal was to stop this constant

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Bootstrap First, Raise Money Later: Ensighten CEO Josh Manion (Part 3)

Posted on Friday, May 22nd

Sramana Mitra: How far did that take you? What were you able to do with that model? Josh Manion: I described that as it was enough to survive but that was about it. That got us to maybe $100,000 in revenue. It wasn’t much. Sramana Mitra: It was you and your wife at that point?

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Entrepreneurship in Utah: Blackrock CEO Andy Gotshalk (Part 5)

Posted on Friday, May 22nd

Sramana Mitra: Why do these people want to join your company instead of doing research? What are you seeing as the driver for getting these people? Andy Gotshalk: I think it’s a personality type. Most PhD’s get their PhD and want to continue in academics and research, but there are people that want to have,

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Bootstrap First, Raise Money Later: Joe Speiser, CEO of Little Things (Part 5)

Posted on Friday, May 22nd

Sramana Mitra: Let me see if I understand what you’re saying. You had a large audience on Facebook and you wanted to do content marketing to that audience and drive the traffic towards a different site, which you would then monetize with Google AdSense. Is that what you’re saying? Joe Speiser: Almost. Before we made

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Bootstrap First, Raise Money Later: Ensighten CEO Josh Manion (Part 2)

Posted on Thursday, May 21st

Sramana Mitra: She’s also from the Midwest? Josh Manion: Yes, she’s from the Chicago area. We settled around Chicago in the western suburbs. I took a quick job with a network technology bar. That didn’t work out very well. That was nine months of craziness. Their business wasn’t doing well in the post dot-com world.

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