Sramana Mitra: You’re doing this all from Utah. Is that still the structure of the company? Mark Newman: Yes, 60% of our team is in Utah. 30% is spread throughout the United States. These are people that work from home. Then, 10% of our team is global. Sramana Mitra: What has your experience been like
Sramana Mitra: At this point in 2015, what is the capitalization of the company? Have you continued to build it organically or have you taken financing? How did you scale the company? Cliff Johnson: We’ve continued to build organically. We’re happy and profitable right now. That’s a good place to be. We do end up
If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. Adam has used some equipment financing, and plans to use more debt financing, to scale Infinitely Virtual. He has not used any venture capital or private equity, but has built a substantial company. Read on to learn how. Sramana Mitra:
Mark Newman: In 2009 to 2010, it was all about market validation around getting our first big customers in terms of big enterprise brands. These were brands like Red Bull, Hilton Worldwide. Second part was getting validation and integration with the big partners. We got partnerships with Taleo and Kenexa. Third was getting outside market
Sramana Mitra: To net it out, you have about $100 million topline, $50 million gross margin, then about $5 million operating margin, and you’re funneling that profit into growth. Cliff Johnson: That’s a good general way to look at it without getting too specific. Sramana Mitra: I want to switch gears a bit and understand
Sunny Singh: Edifecs has become a business applications company providing business applications for these transformative things happening in healthcare. We have a lot of runway both in the US and international in servicing healthcare. From $100 million, our expectation is to become a $200 million company by 2017. Going back to the point where I
Sramana Mitra: People were resonating with your value proposition. Mark Newman: The product-market fit that we came across wasn’t the value proposition or the value creation that we delivered to our customers. It was the change management. Were people ready to change how they hired? It’s been done the same way since the invention of
Sramana Mitra: 35% commission on the rent that you collect and then cleaning fees to cover the cost of housekeeping the properties. Cliff Johnson: Yes, that’s just for cleaning. We have a local operations manager in each market. That person takes care of the properties. They typically have about 20 properties in their portfolio. They