Sramana Mitra: To net it out, you have about $100 million topline, $50 million gross margin, then about $5 million operating margin, and you’re funneling that profit into growth. Cliff Johnson: That’s a good general way to look at it without getting too specific. Sramana Mitra: I want to switch gears a bit and understand
Sunny Singh: Edifecs has become a business applications company providing business applications for these transformative things happening in healthcare. We have a lot of runway both in the US and international in servicing healthcare. From $100 million, our expectation is to become a $200 million company by 2017. Going back to the point where I
Sramana Mitra: People were resonating with your value proposition. Mark Newman: The product-market fit that we came across wasn’t the value proposition or the value creation that we delivered to our customers. It was the change management. Were people ready to change how they hired? It’s been done the same way since the invention of
Sramana Mitra: 35% commission on the rent that you collect and then cleaning fees to cover the cost of housekeeping the properties. Cliff Johnson: Yes, that’s just for cleaning. We have a local operations manager in each market. That person takes care of the properties. They typically have about 20 properties in their portfolio. They
Sramana Mitra: When you look at the journey, first and foremost, it’s fascinating and congratulations for staying with it. I would say the main determining factor between success and failure is staying power. You described two points where you stood there looking in the mirror. That was a very critical point where if you chose
Sramana Mitra: Was it a direct selling model? Were you selling directly to the hiring departments of these companies? Mark Newman: Yes, that has always been the business model. Sramana Mitra: What is the business model? Mark Newman: At that point in time, we used to charge per interview. Four years ago after a lot of our hard
Sramana Mitra: So far, what I’ve gathered is that you pretty much self-financed the business and grew organically. You started in Oregon within a range where you and Eric could service all of the work and gradually built out the service provider network to scale it. Can you talk about the ramp? How many properties
Sramana Mitra: You were doing what kind of revenue level now? Sunny Singh: In 2008, we were about $8 million to $10 million. Sramana Mitra: In 2006, you’re back in a healthy state. What’s the next major development? Sunny Singh: In 2001, when all this was going on, we came across this mandate from the government