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Taking On The Big Guys: Chrome River Co-Founder and COO Dave Terry (Part 1)

Posted on Friday, Jul 24th

Chrome River is successfully taking on Concur (now SAP) in the expense reporting SaaS space. Find out how. Sramana Mitra: Let’s go to the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of circumstances? Dave Terry: I was born in Texas. I went to school

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Scaling an Analytics Services Business to $30 Million: Axtria CEO Jaswinder Chadha (Part 2)

Posted on Friday, Jul 24th

Sramana Mitra: Let’s double-click on that a bit. You founded marketRx in which year? Jaswinder Chadha: In 2000. Sramana Mitra: You self-financed that project? Jaswinder Chadha: No. The first round of financing was friends and family. We did another round of financing from angel investors. The third round was when we brought in a group

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Scaling a Technology Company Against Major Competitors: Solix CEO Sai Gundavelli (Part 2)

Posted on Thursday, Jul 23rd

Sramana Mitra: How long did you work for Cisco? When did you finish the Cisco gig? Sai Gundavelli: It was in 1996. I worked there from 1991 through 1996. Sramana Mitra: That was when you started your first company? Sai Gundavelli: That’s right. I started my first company in 1996. Sramana Mitra: Tell me a

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Scaling an Analytics Services Business to $30 Million: Axtria CEO Jaswinder Chadha (Part 1)

Posted on Thursday, Jul 23rd

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Outsourced analytics services has been a popular category, especially in the US-India mode. Jaswinder has built not one, but two of these businesses. Sramana Mitra: Let’s go to the very beginning of your story. Where are you from? Where were you born, raised, and in what

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Bootstrapping to $45 Million from Chicago: RKON CEO Jeff Mullarkey (Part 6)

Posted on Thursday, Jul 23rd

Sramana Mitra: Would it be fair to say that you were able to expand your margin substantially through this process? What kind of numbers are we talking? In the kind of strategic shift that you described, what does that do to the business in terms of margin? Jeff Mullarkey: After that, we delivered a much

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Scaling a Technology Company Against Major Competitors: Solix CEO Sai Gundavelli (Part 1)

Posted on Wednesday, Jul 22nd

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Sai has had to compete with competitors who were eventually acquired by HP, IBM, and their likes. How does a small company compete? Find out more. Sramana Mitra: Let’s start with the very beginning of your story. Where are you from? Where were you born, raised,

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Bootstrapping to $45 Million from Chicago: RKON CEO Jeff Mullarkey (Part 5)

Posted on Wednesday, Jul 22nd

Sramana Mitra: You started with the model of doing value-added resellers primarily. VARs are not hugely profitable businesses as you know from your previous experience as well as earlier versions of this one. Can you talk about how the business model evolved as you made this next strategic move into the cloud data center? Jeff

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Bootstrapping All The Way: Infinitely Virtual CEO Adam Stern (Part 6)

Posted on Tuesday, Jul 21st

Sramana Mitra: In terms of the competition, when you started tinkering with virtualization in 2005, it was lesser known and everything was immature. Today, it’s mainstream and well-penetrated. What is your experience of the evolution of the competitive landscape in the market? Adam Stern: It’s mainstream in that people know what cloud means. Quite often,

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