Sramana Mitra: Great milestone. By the end of that year, you got the full $1.7 million in seed investment from your backers? Jon Ellis: Correct. Next, what fundamentally changed the game was that we realized that there was a network effect. The agents on our platform looking for stock in Australia were also interested in
Sramana Mitra: What about money? Hiring high-level people costs money. Jason Westland: It does. I sold my first business. My second business was sold shortly after that. I invested all of the money from those two businesses. I then went and mortgaged the house. My mom mortgaged her house. I took out some credit card
Sramana Mitra: These are corporate accounts. You have to do an enterprise sale to get this to the purchase system? Janet Kosloff: Our clients, being pharmaceutical companies, have a pretty onerous procurement process. Almost every one of our clients require, what they call, a Master Services Agreement. It’s a whole process and a thorough review
Sramana Mitra: Then what happened? Jon Ellis: Then someone that I had been speaking to for months, a very wealthy family in Australia, really liked the platform. They had been using it and they said, “We’re prepared to be backers. We’d have to make substantial changes to make some money, but we’re prepared to back
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. I have always said that you need to bootstrap your way to validation and traction. Jason did just that, and has built a robust company from New Zealand. Read on, it’s a fabulous story. Sramana Mitra: Let’s start at the very beginning of your journey. Where
Sramana Mitra: The customers are pharmaceutical companies? Janet Kosloff: Correct. They are brand managers, market researchers, and M&A specialists. Sramana Mitra: Was your MVP an app? How did you structure the MVP? Janet Kosloff: We did not have an app originally. We have an app now but our primary tool is a web application that
Sramana Mitra: What market were you going after? Was Investorist focused on the Australian market to start with? Jon Ellis: To start with, it was. Initially, Investorist launched as an idea of working just in the Australian market. As soon as I launched, I’ve probably been active for six months and then I realized that to
Sramana Mitra: What year are we talking? Janet Kosloff: This was 2010. I wrote the business plan in 2010 and I started to think about it. Once I was ready to take the leap, I left my job because I am very commerically-oriented, and I wanted to find a co-founder that had more of the