If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. In our effort to bring you stories from the global startup ecosystem, here we introduce you to a wonderful success story from Finland. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what
Sramana Mitra: What is your customer acquisition strategy? Were you basically calling these people who have motivational speaking or other kinds of training programs and just direct-selling them into your technology? Brad Lea: Yes, pretty much. We would find and select a target and camp outside their office. We would knock on doors and wait until
Sramana Mitra: You were selling this particular training to car dealerships, and that became the core business for about a year. Brad Lea: Yes, I had about 50 to 60 dealerships subscribing to use my system. I realized that that recurring revenue was definitely what I wanted to focus on. What happened was, as I
Sramana Mitra: Let’s go to the beginning of where you started the business. I’d like to understand how you built the company step by step. You said you started the company by actually delivering your own course in the beginning. How, then, did you do that business of delivering your own course? Tell us a
Sramana Mitra: What is the business model? How do people pay you? Is that a SaaS kind of a business model? Brad Lea: Exactly, Software-as-a-Service. Usually, we will charge a little bit to get it set up and created. Then depending on the license type that you have, it will cost either X amount per
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Brad knows how to sell. Read how he turned that skill in to a $20M revenue business with very little formal education. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind
Sramana Mitra: What about the New Zealand team? Jason Westland: I still have them. They’re our development team. If you can imagine going back to 2014, it was just me and the development team. Now, I have a team of customer support and marketing people here in Austin. The development team in New Zealand has
Sramana Mitra: I’m going to change the one questioning a little bit, and ask you what your feelings are about being a woman entrepreneur in the technology industry. What are you seeing? What has been your experience? Do you experience bias against you being a woman entrepreneur? Janet Kosloff: I wouldn’t say I experienced any