Sramana Mitra: It makes a big difference. At this point, were you still a solopreneur or were other people in the picture? Kean Graham: There were other people in the picture. I hired my parents part-time. I outsourced certain operations to other people. We were looking into certain partnerships at that time. I was getting
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Yaron came with a clear notion of how he wanted to recommend content and monetize those recommendations. It took, however, many years before the market caught up with his vision. It has now. The company is going gangbusters. Sramana Mitra: Let’s start at the very beginning
Sramana Mitra: How much money did it take to get this rolling? Colin Campbell: We’ve raised $11.6 million to date. Initially, I put some of my own funds into it. Sramana Mitra: So you did not fund it yourself? You did take financing? Colin Campbell: I didn’t take any financing. The way it worked is
Sramana Mitra: Interesting. The reason why I’m curious about what you’re describing is that I have done quite a lot of travel. I continue to work while I’m traveling. At one time, I was calling my colleague in New Jersey. I said, “Guess where I’m calling you from? I’m calling you from a cave in
Sramana Mitra: You stayed with the company for three years and that brings us to 2011, yes? Colin Campbell: Yes. Just an interesting note about the three years is that I was working as a corporate executive in a corporate environment. It was very difficult. There was a lot of politics. I reported directly to
Sramana Mitra: You started doing this in 2008 you said? Kean Graham: 2010. Sramana Mitra: In 2010, you basically worked with your prior employer and figured out how to increase their revenue. When did you add team members to this process? Kean Graham: About the third year. For the first three years, I was outsourcing.
Sramana Mitra: That company was also bootstrapped? Colin Campbell: Yes, bootstrapped. Talking about bootstrapping, I actually used some of my student loans and credit cards to start the first company. There was no funding when I started. In any case, we sold the company. My other company, Internet Direct, went public and we sold that
Sramana Mitra: When you double-click down on that goal and thought about what kind of a business would fit that model, talk to me about all the different ideas that went through your mind. Kean Graham: A lot of ideas. Sramana Mitra: That’s precisely what I want to do. What was the process of figuring