Sramana Mitra: Tell me a little bit about you and how this came about. You’re saying that you experienced demand from different countries for CRM. This was 2003? Katherine Kostereva: Yes. Sramana Mitra: How did you get this off the ground? Katherine Kostereva: It was just the two of us – myself and my partner. We
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Affiliate Marketing is at the heart of many wonderful bootstrapping stories. It’s inexpensive to get going and profitable quickly, and managed well, can scale substantially. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and
Sramana Mitra: Were all the hundred customers, most of whom you transitioned into the new common platform, in Sweden? What was the geographical distribution of these clients? It sounds like you really remained close to them throughout this process. Tobi Andersson: I’d like to make one correction. The number of customers were about 30 and
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. This is a fascinating story of a Ukrainian entrepreneur bootstrapping her CRM Software company to global scale. We’re thrilled to bring you Katherine Kostereva’s inspiring and super intelligent entrepreneurial journey. Sramana Mitra: Let’s get going. Where are you from? Where were you born and raised? Let’s
Tobi Andersson: I spent many hours meeting customers telling them about my efforts. We were able to launch our platform which was called Dapresy Pro. That is the platform that we are offering to the market today. The first version of Dapresy Pro was made to address each customer’s needs. I told them, “I’m going
Sramana Mitra: What changes did you make? How did you move to the next phase of the journey? Tobi Andersson: I decided two things. One is that I’m going to be an international company, which means I should have an offering that can help grow the company outside Sweden. Sweden is a great market. It’s
Sramana Mitra: It’s nothing particularly out of the ordinary. What was your next step to go in that direction? Did you write a software? Did you use other people’s technology and showed them how to use it? Tobi Andersson: This is also the next lesson here in becoming an entrepreneur. I realized that there is
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. European entrepreneurs often successfully bootstrap using services. The chasing investor from the get go disease is less prevalent on the other side of the Atlantic, although the virus from Silicon Valley has been traveling now to all corners of the world. Dapresy has crossed $7 million