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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Bootstrapping to $20 Million: Jagan Reddy, CEO of Leeyo Software (Part 3)
Sramana Mitra: How did you negotiate the deal with Brocade? How much were they willing to pay you for doing what you were going to do for them? Jagan Reddy: Today for a $2 billion company, our price point would be anywhere between $300,000 to half a million dollar annual subscription fee. At that point,
Bootstrapping to $20 Million: Jagan Reddy, CEO of Leeyo Software (Part 2)
Sramana Mitra: What was the conclusion? What was the insight that you drew from this process? Jagan Reddy: One of the fundamental things that I understood from the requirements perspective is, if you look at the FASB, which is the standard for accounting, it is very direct and clear about how you need to do
Bootstrapping to $20 Million: Jagan Reddy, CEO of Leeyo Software (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Jagan built a niche software that solved a very specific problem and started selling it to enterprises for a lot of money. This story is a textbook case study of how well you can scale with no outside financing if you can identify a burning pain
Morphing a B-to-C Idea to a B-to-B Business: Andrew Witkin, CEO of StickerYou (Part 7)
Sramana Mitra: Customer acquisition strategy-wise, what works for you the best? Andrew Witkin: I’m in a few tech groups that are very strong SaaS businesses. For them, it’s very much that whole customer on ramping process. Of course, the sales team is very much responsible for that. They need to acquire customers when you’re a
Morphing a B-to-C Idea to a B-to-B Business: Andrew Witkin, CEO of StickerYou (Part 6)
Sramana Mitra: We haven’t really talked about the ramp curve. You launched the business in 2010? Andrew Witkin: Yes, in February 2010. By the fall of 2010, we made it a little more accessible for do-it-yourselfers. We allowed people to do templates so they can make a page of circle stickers only and not have
Morphing a B-to-C Idea to a B-to-B Business: Andrew Witkin, CEO of StickerYou (Part 5)
Sramana Mitra: What happened when you went live? What was the market telling you? Andrew Witkin: This is always the fun part, right? You get so excited thinking that you know what the market is. I think the irony or the quick learning for us was that skateboarders don’t have a ton of money. When
Morphing a B-to-C Idea to a B-to-B Business: Andrew Witkin, CEO of StickerYou (Part 4)
Sramana Mitra: Before you raised the next million dollars, what milestones did you achieve in terms of validation? Andrew Witkin: We showed that from a technical perspective, you could go on to a website, upload an image, type text, and work with various images, and both the image and an automated die-cut could be created.
Bootstrapping to $23 Million: Michael Nemeroff, CEO of RushOrderTees (Part 4)
Sramana Mitra: In terms of strategic moves, what were some of your moves that were driving this growth? Michael Nemeroff: We invested in people, getting the right people in place, and learning about management, which wasn’t easy for us. We don’t have any formal education on management. We don’t have any background on that. I don’t