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- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Morphing a B-to-C Idea to a B-to-B Business: Andrew Witkin, CEO of StickerYou (Part 6)
Sramana Mitra: We haven’t really talked about the ramp curve. You launched the business in 2010? Andrew Witkin: Yes, in February 2010. By the fall of 2010, we made it a little more accessible for do-it-yourselfers. We allowed people to do templates so they can make a page of circle stickers only and not have
Morphing a B-to-C Idea to a B-to-B Business: Andrew Witkin, CEO of StickerYou (Part 5)
Sramana Mitra: What happened when you went live? What was the market telling you? Andrew Witkin: This is always the fun part, right? You get so excited thinking that you know what the market is. I think the irony or the quick learning for us was that skateboarders don’t have a ton of money. When
Morphing a B-to-C Idea to a B-to-B Business: Andrew Witkin, CEO of StickerYou (Part 4)
Sramana Mitra: Before you raised the next million dollars, what milestones did you achieve in terms of validation? Andrew Witkin: We showed that from a technical perspective, you could go on to a website, upload an image, type text, and work with various images, and both the image and an automated die-cut could be created.
Bootstrapping to $23 Million: Michael Nemeroff, CEO of RushOrderTees (Part 4)
Sramana Mitra: In terms of strategic moves, what were some of your moves that were driving this growth? Michael Nemeroff: We invested in people, getting the right people in place, and learning about management, which wasn’t easy for us. We don’t have any formal education on management. We don’t have any background on that. I don’t
Morphing a B-to-C Idea to a B-to-B Business: Andrew Witkin, CEO of StickerYou (Part 3)
Sramana Mitra: How did you get it off the ground? Did you bootstrap it, did your raise money, or use your own money? Andrew Witkin: I realized that I wasn’t in a position to self-fund this. I was not technically smart enough to code this. I needed to hire a development team. I wrote a
Bootstrapping to $23 Million: Michael Nemeroff, CEO of RushOrderTees (Part 3)
Sramana Mitra: How much did the equipment cost you? Michael Nemeroff: I remember the bill was about $10,500 for the initial investment. Then there’s all the ancillary stuff like the inks. I couldn’t tell my friends about it because I didn’t know if you’re allowed to have that equipment inside the house. We just kept
Morphing a B-to-C Idea to a B-to-B Business: Andrew Witkin, CEO of StickerYou (Part 2)
Andrew Witkin: I was fascinated with the experience of building blocks and observing the behavior of children. I was fascinated with digital marketing because of all the customization that you could do. Facebook had just started to come. This was 2007. We also owned a craft company that did coloring crayons, markers, and stickers. I was
Bootstrapping to $23 Million: Michael Nemeroff, CEO of RushOrderTees (Part 2)
Sramana Mitra: Who was making these t-shirts? Michael Nemeroff: They had a friend in the industry who did the printing for them. It wasn’t a partnership. It was like, “I have my own business. Do you want to start your own?” They went to the same guy to do the printing. Sramana Mitra: You decided