Sramana Mitra: You had $6 million in funding. What happens next? Justin Moore: The 2008 financial meltdown happened a week later. Sramana Mitra: But your money was in the bank before the financial meltdown. Justin Moore: One week before—September 8, I believe. About a week later, you had the financial meltdown. You can imagine trying
Sramana Mitra: Can you walk us through the progression of how many partners you had in year one and so on. How did that number ramp up? Justin Moore: I couldn’t tell you what the actual numbers were, but it grew rapidly and exponentially. We went from signing two partners a month in the first
Sramana Mitra: Where were you positioning this? Was this for small businesses? Was this for mid-sized businesses? Where was the sweet spot? Justin Moore: In the early days, the sweet spot was sub-20-employee companies. We had this concept of trying to empower small businesses to run with the resilience of an enterprise. How do we empower the
Sramana Mitra: We’re now in 2006? Justin Moore: Yes. Sramana Mitra: What did you do next? Justin Moore: We started thinking conceptually about Ancient in 2006 and started investing seriously in 2007 and all of 2008. I took a bit of time quite frankly. I moved from the Peninsula up to San Francisco. I was
Sramana Mitra: You bootstrapped? Justin Moore: Yes, we convinced the original equipment manufacturers to give us engineers. The logic I used with them was, “You’re not going to get your maintenance renewals on the equipment that you sold. That’s some of your highest margins. If we can get this deployed and get your full renewal
Sramana Mitra: How long did you persist in your first effort? Justin Moore: It was probably about a year and a half. While I was at school, it started consuming more and more of my time. Instead of doing homework, I was working on a company. That was when I decided to stop. Sramana Mitra:
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Justin tried his hand in other businesses and never had the time to go back and finish his degree at Stanford. He learnt business on the job. Today, he has a thriving Disaster Recovery Cloud venture, for which he has raised over $60 million. The company
Sramana Mitra: You managed to get to $5 million in what time frame? Al Lalani: We’re past that stage now, but it took us about two to three years. Sramana Mitra: Who else in the competitive landscape was really giving you a hard time in deals in particular? Al Lalani: We were getting hit by the