Sramana Mitra: That brings us to 2012? Moshe Vaknin: Yes, to the end of 2011. Then in 2012, I’m still in mobile. I knew that mobile apps is going to be a big market. I knew mobile apps were going to be a part of our lives. It was not easy at that time. I remember
Sramana Mitra: What was the next move? Moshe Vaknin: I co-founded a company called CheckM8. I did like the world of the Internet and I didn’t want to move away from that. I wanted to stay in that field. I realized that I know the ecosystem. We built a rich media platform. When everybody was doing
Sramana Mitra: You stayed for seven years at Bell Labs until 1997. What happens after that? Moshe Vaknin: After Bell Labs, I decided to move back to Israel. During that time, I got married and had two kids. I applied for a job in Israel. I was employed by a company called VOCAL Tech, which is
Sramana Mitra: What about financing? You talked about your early financing. Talk about the rest of the financing history of the company. Ben Dilts: It was in early 2011 that we raised a little over $1 million. We rolled that early friends and family money into that same round. That kept us rolling for a while.
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Moshe has been doing startups for 18 years now. Some have worked, some not so well. This time around, he is building something bigger and more robust than his prior outings. Read Moshe Vaknin’s inspiring journey through startup land. Sramana Mitra: Let’s start at the very
Sramana Mitra: Where are we in terms of chronology? You figure all these optimizations out at what point? Until what point is it primarily an SEO and content marketing-driven strategy? At what point do you layer on top of the paid search strategy? Ben Dilts: I have to go back and look. It was really in
Sramana Mitra: Boredom doesn’t create happiness. Ludovic Huraux: Yes. I really try to keep it in mind. We think about the future all the time, “In the future, I will be happier because I’ll get something.” It doesn’t work like that. You really need to learn to be in the present and really enjoy what
Sramana Mitra: Your source of bringing people onto the site is all content marketing and SEO? Ben Dilts: There are a couple of channels that have turned out to be tremendous sources of users. Early on, we were featured in the launch of the Chrome web store, which was a big deal with the Chrome