Sramana Mitra: What was specifically the customer acquisition strategy? Were you calling these people? Were you visiting these people? Was it direct? Was it channel? How did you sell? James Kane: The primary customer acquisition strategy was in-person sales at trade shows. The appliance retailing industry is cyclical. They have two buying seasons – in the late
Sramana Mitra: Your background was in sales training and then construction. Where does CRM come from into this process? Dan Stewart: Maybe we should go back a little bit further. We all have our gifts and talents. I’ve always been fascinated with learning. I have a very diverse set of interests. Whenever a subject interests me,
Sramana Mitra: After two years of piloting, it brings us to 2003. What happens next? James Kane: I decided that I had to get back to what my avocation in life was, which was the design and creation of software. I made the decision to sunset flying and to begin the search for a new
Sramana Mitra: When you decided to shut that down, what was the next move? Dan Stewart: I went to work for one of my yellow pages clients. I became a construction manager of all things. That was a great experience because I got to sell millions of dollars worth of projects. In the process, I
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. We’re big believers in Bootstrapping Using Services, as you know. Here’s yet another story of an entrepreneur who has scaled to over $10 million in revenue using the method. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Dan Stewart is a 1M1M entrepreneur. Read how he has navigated his way to an inflection point that has brought him to the cusp of 4x growth in 2017. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were
Sramana Mitra: Help me understand with a use case. Let’s say Uber wants to go global using your technology, what specifically happens? How does the technology help Uber go global? Moshe Vaknin: Let’s say Uber goes to India. Then they’d say, “I’d like to have 300,000 users in the next six months.” With our technology
Moshe Vaknin: In the beginning of 2013, we did a shift. We decided that we wanted to focus on B2B. We didn’t change the core but rather than having an app, we said, “Let’s get to publishers who have a lot of users. Through their content, we’ll recommend to users.” Earlier, the dream was to build my