Sramana Mitra: Who’s shopping to whom and when? When Jenny wants to get a GIA certification, is Jenny shipping directly to GIA, or is Jenny shipping to you and you are shipping to GIA? Benny De-Kalo: The way it works is, Jenny goes online and describes her item to the best of her knowledge. Taking
Benny De-Kalo: Let’s take an example that will illustrate it. Jenny just got divorced after three years. When she got married, they had bought a $14,000 diamond ring from Steve, the retailer. Steve bought it for $9,000. Now, she’s deciding to move on. She wants to do something better with the money. She first goes to Steve
Sramana Mitra: Why did you do this particular company? What was the idea that you started with and why that idea? Benny De-Kalo: It took me a while to come up with the idea. I’m a finance person. At one point, we came up with an idea to finance consumers and try to provide loans
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. I recently had dinner in Berlin with Alex and Suzi Zache, founders of Auctionata, an online auction house that has scaled to over $150 million in revenue. You can refresh that story here. Here’s another online auction story that is scaling nicely as well, specifically in
Sramana Mitra: Talk to me about ROI. Supposing I am Daily Mail and I have a huge inventory. I have 100 million readers. What is your proposal to me? What can you do to my site? In terms of monetization, how much can you deliver? If I gave you access to my full inventory, what
Sramana Mitra: The thing that I keep saying in our business is that hyper growth is not a natural state. Steady growth is much more achievable than hyper growth. If you set yourself up for a situation with venture capital financing, where you have to, your definition of success is hyper growth. You’re setting yourself
Sramana Mitra: What happens in 2015? David Kashak: In 2014, I started to look for more interns. I was able to get a few more interns. I really liked one of them, who became my first full-time employee. The product that we were building was a native advertising product. We built that with publishers in
Sramana Mitra: Let me summarize what I heard and you tell me if I got this right in terms of the key strategies that worked for you. You went after smaller publishers and accumulated a good amount of mobile inventory that was a collection of small sites. You went after advertisers who wanted to run