Sramana Mitra: Did you go with offshore or onshore? Nevin Shetty: Since it’s very high-touch front-end stuff, we wanted someone we could meet with. We chose a dev shop in New York. They had done e-commerce before. Frankly, they just had very good project management. We were able to talk with them and think through
Sramana Mitra: This thinking behind your startup is happening while you were still at Apple? Matt MacInnis: For probably six or nine months, we explored and brainstormed whether there was a viable business here. Sramana Mitra: Your observation that the future of textbooks was not just digitization of what already existed was the impetus to think
Sramana Mitra: This is a big challenge. We do have entrepreneurs who are non-technical. Let me ask you one question before you go to the development portion. Before launching into this direction with your startup, you must have done some level of comparative analysis. Talk to me a little bit about what you unearthed in
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Here’s another pivot story. Note: pivots are very expensive to do in VC timeline and cap tables. Matt discusses how damaging the ownership structure has been. Worth understanding the ramifications. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. In a previous story, we showed you how Jas Grewal bootstrapped his company CareSkore with a paycheck and then got into YCombinator with a validated business. With Blueprint, we show you the same strategy as executed by Nevin Shetty to get into TechStars. Sramana Mitra: Let’s
Sramana Mitra: Once you figured out that there was demand, how did the business ramp? Shaul Weisband: It started running on a B2B level, which is identifying who those partners are. That partner can be a retailer who we want to work with in order to sell their gifts, or it can be a platform
Sramana Mitra: What was the thought process in your pivot? How did you arrive at whatever was the pivot strategy? Shaul Weisband: The pivot happened in two stages. The credit mainly goes to the team that was able to roll the punches and figure out exactly what was wrong and the Board. We have one
Sramana Mitra: What about your co-founders? How did the three of you come together? Shall Weisband: One co-founder, who’s now the CEO, comes from the retail space. Similar to me, he was born in the United States and moved to Israel. We went to school together a long time ago but lost touch. I happened