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Successful Pivot from B-to-C to B-to-B: Inkling CEO Matt MacInnis (Part 1)

Posted on Monday, Jan 16th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Here’s another pivot story. Note: pivots are very expensive to do in VC timeline and cap tables. Matt discusses how damaging the ownership structure has been. Worth understanding the ramifications. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where

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Bootstrapping With a Paycheck to Techstars: Nevin Shetty, CEO of Blueprint Registry (Part 1)

Posted on Monday, Jan 16th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  In a previous story, we showed you how Jas Grewal bootstrapped his company CareSkore with a paycheck and then got into YCombinator with a validated business. With Blueprint, we show you the same strategy as executed by Nevin Shetty to get into TechStars. Sramana Mitra: Let’s

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Managing a Successful Pivot from B-to-C to B-to-B: Jifiti Co-Founder and CMO Shaul Weisband (Part 5)

Posted on Friday, Jan 13th

Sramana Mitra: Once you figured out that there was demand, how did the business ramp? Shaul Weisband: It started running on a B2B level, which is identifying who those partners are. That partner can be a retailer who we want to work with in order to sell their gifts, or it can be a platform

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Managing a Successful Pivot from B-to-C to B-to-B: Jifiti Co-Founder and CMO Shaul Weisband (Part 4)

Posted on Thursday, Jan 12th

Sramana Mitra: What was the thought process in your pivot? How did you arrive at whatever was the pivot strategy? Shaul Weisband: The pivot happened in two stages. The credit mainly goes to the team that was able to roll the punches and figure out exactly what was wrong and the Board. We have one

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Managing a Successful Pivot from B-to-C to B-to-B: Jifiti Co-Founder and CMO Shaul Weisband (Part 3)

Posted on Wednesday, Jan 11th

Sramana Mitra: What about your co-founders? How did the three of you come together? Shall Weisband: One co-founder, who’s now the CEO, comes from the retail space. Similar to me, he was born in the United States and moved to Israel. We went to school together a long time ago but lost touch. I happened

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Managing a Successful Pivot from B-to-C to B-to-B: Jifiti Co-Founder and CMO Shaul Weisband (Part 2)

Posted on Tuesday, Jan 10th

Sramana Mitra: Talk to me about things in a sequential order. Let’s go to the beginning of the company. How did this company get off the ground? How did you pull this together? What worked? What didn’t work? Tell the story. Shaul Weisband: What encouraged us to start the company was the gift registry. This

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Managing a Successful Pivot from B-to-C to B-to-B: Jifiti Co-Founder and CMO Shaul Weisband (Part 1)

Posted on Monday, Jan 9th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Jifiti started life as a B-to-C gift-giving service. That didn’t work. Read how they maneuvered their way to a successful B-to-B business. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what

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Raising Funding on AngelList: Contactually CEO Zvi Band (Part 7)

Posted on Sunday, Jan 8th

Sramana Mitra: You talked about working with a syndicate on AngelList. Did 500 Startups introduce you to the AngelList syndicates personally, or did you do that cold? Zvi Band: We did a very good job of building relationships with our customers. One of our customers said, “Hey, I actually know someone who’s a part of

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