Sramana Mitra: You financed the other company using the resources of the first company? Lane Rankin: Correct. Sramana Mitra: If you look at revenues and stuff, how was the first company doing? What was the trajectory of the second company? Lane Rankin: Our turnover was around $2 million to $3 million in the first company. I
Sramana Mitra: Where I would really understand the difference is if you can tell me what you were able to do in terms of CPMs. I’ve had a blog for 10 years, so I know exactly how blog advertising and ad networks have evolved. The CPMs are real shit. If you tell me that what
Lane was first a teacher, then a school and school district administrator. His background is not of a typical tech entrepreneur. However, his deep domain knowledge and relationships in the education field have propelled him to become a very successful EdTech entrepreneur. Great story! Sramana Mitra: Let’s start at the very beginning of your entrepreneurial
Sramana Mitra: What year are we in now? Roy Peleg: Around 2012. Sramana Mitra: What happens in 2012? Roy Peleg: I left the previous startup and came up with the idea for my current company, FirstImpression.io. What actually happened is that I decided to completely quit my day job. I did some consulting along the way, but
Sramana Mitra: What is the business today? Of all these different strategies, which one is generating the maximum revenue? Martin Manniche: The biggest is Telco. It’s the fastest growing segment for us. As I said, it has really taken the company to the next step. We’re around 300 employee worldwide. Out of them, 220 are engineers.
Sramana Mitra: It is very difficult to make a success of those kinds of businesses. As you may have been following what’s happening in the online media industry, most of the companies are failing in that space. Roy Peleg: You’re correct. I would say that revenue was secondary. There were hardly any independent computer websites back
Martin Manniche: The companies said, “We don’t own the industrial design. So the product that we are getting out from our client partners could be the same that our competitors use. We don’t control the software inside it. We are giving a spec, but the software is owned and built by someone else. That means that
FirstImpression is Roy’s fourth startup. The prior ones had all failed, and Roy candidly discusses how and why they failed. There is much to learn from failures and mistakes, possibly even more than from successes. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born,