Sramana Mitra: And how long did that $6.5 million last? Mike Whitmire: We did extremely well in 2016 and the first half of 2017. We more than tripled our recurring revenue. Then we were approached proactively about raising another round. The investor was great, the terms were strong, and I was ready to scale further. We fielded
Sramana Mitra: So, when you started going after companies that looked like Cornerstone, were you doing that as a bootstrap company or a venture-funded company? Mike Whitmire: We had taken a small seed round of funding. We raised $1.3 million at the time to build out the first iteration of the product and prove we
Mike has raised over $300M and built an over $250M ARR FinTech SaaS business. Now, AI offers FloQast an opportunity to further strengthen their product roadmap with deep domain knowledge.
Sramana Mitra: What else is interesting in the strategy or in any moves that you’ve made leading up to now, in 2025? What else is worth discussing in your journey?
Sramana Mitra: So, you were acquiring families through SEO mainly. Daniel Santos: Yes, primarily SEO. Sramana Mitra: So, that was not limited to South Florida anymore?
Sramana Mitra: Online’s fine. I’m not necessarily thinking that you’re already on AI in 2016–17, because that’s definitely not the time when AI was as pervasive as it is today. So, let’s go back to 2016–17. Tell me more about how the business was progressing. How many schools were you catering to in 2016–17? How
This story is a great example of an EdTech company that has built a validated, bootstrapped, profitable business that can potentially be scaled using AI.
Sramana Mitra: All right. So then, last question. At this point, you have raised $40 million for this company, or has there been more money into the company?