SM: What have you learned through your two ventures, especially DimDim, which is an especially ambitious project? DD: Learning throughout AIM was very steep. I realized on my second or third day that I did not know anything about business at all.
SM: What is your strategy going forward? I understand your open source go-to-market strategy, which is a viral spread. What is your hypothesis on where DimDim Pro and Enterprise are going to gain traction? DD: All sales that have happened to date have been inbound inside sales.
SM: Because your are so open, all of your customers and potential customers can know about not only the benefits but also potential drawbacks to your software. What has been the impact of your open policies? DD: If you look at a traditional software company, the customers are at the top of the funnel and
SM: Your major competitive advantage is being a free platform as well as an open source platform? DD: Yes. As you can imagine, Microsoft or WebEx Cisco are not going to become open source or free hosted solution companies anytime soon.
SM: What did you do when the company was sold? Did you stay with it and work for CA? DD: Yes, I stayed on and did some strategy stuff for CA. I then moved to India to start the India Technology Center.
SM: Let me make sure I have the facts right. How long did you work for him in his networking management consulting company? DD: I worked for him for four and half years. SM: Then you decided to start your company? DD: No, I went to work for a subsidiary of Dow Jones for about
DD Ganguly is the CEO of DimDim, a company which offers free online meeting platforms. He began his career as an entrepreneur by starting Advanced Internet Management, which was bought out by CA. He then served as the VP of Product Development at CA until founding DimDim. He studied computer science at IIT, Kharagpur and