Sramana Mitra: However, right now it’s very inadequate. We only actually do content marketing. Our strategy, in terms of marketing, does not consist of advertising. However, the infrastructure around that content marketing in terms of analytics and being able to tie those pieces together is absolutely and terribly difficult. Larry Augustin: That’s an interesting comment
Larry Augustin: What we find is that the open platform makes that very easy for anyone coming in. And that community buids very early integrations. Twitter is a great example. We had a Twitter integration available for our product long before most of us here even knew what Twitter was. It’s now part of the
Entrepreneurs are invited to the 236th FREE online 1M/1M roundtable mentoring session on Thursday, October 30, 2014, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
Sramana Mitra: Switching gears a little bit, I’m going to give you a scenario which I am experiencing based on our own process of sales and marketing, which uses LinkedIn centrally. We use LinkedIn community’s ability to market and sell subtly. I’m a LinkedIn influencer. Content marketing happens to be one of our primary strategies
In case you missed it, you can listen to the recording here: You can find the dates and register for upcoming roundtables here. Book: Carnival In The Cloud.
As part of the launch events for my new book, Carnival In The Cloud, today, we had a wonderful discussion with Jason Lemkin, Managing Director at Storm Ventures. Jason, prior to becoming a VC, was the CEO of EchoSign, a digital signature SaaS vendor that Adobe acquired some years back. You can read our Entrepreneur
The dynamics of e-commerce in China are very different from the US. Let’s dig in! Sramana Mitra: Let’s start by introducing our audience to your company and yourself. Tell us what you do and your background. We’ll take it from there.
Today’s 235th FREE online 1M/1M roundtable for entrepreneurs is starting NOW, on Thursday, October 23, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join.