SM: What was your plan for monetizing the site? How did you do it? JJ: During that time I convinced GoTo.com, which later became Overture.com, to allow us to take their paid links and put them into our content. I made the argument that a user who had to click six times to get down
By Greg Gianforte, Guest Author [SM: On the heels of my Weapon Of Mass Reconstruction column, I’d like to welcome Greg Gianforte, CEO of RightNow, whose interview you have read recently, to share his perspective on bootstrapping.]
This past week I talked with Greg Gianforte, founder and CEO of RightNow and author of Bootstrapping Your Business. Today, to go along with my new Forbes column, I have more bootstrapping tips from serial entrepreneur and storyteller extraordinaire Cree Lawson. Cree says:
Concur, the expense management software maker, released its earnings for the second quarter of 2008. Subscription revenue growth was the main driving force behind their robust earnings. The company posted net income of $4.5 million or $0.09 a share, compared with $1.8 million or $0.04 a share in the corresponding quarter last year. Total revenue is
SM: In your opinion, what are some of the typical problems entrepreneurs have? GG: I think the biggest problem is they think they have to a perfect product before they can go to market. The reality is that learning does not start until you have some value proposition. When you go through the process of
SM: Have you taken any venture capital funding with RightNow, or has it been solely bootstrapped? GG: We raised about $27 million in 1999 and 2000. The first key is that our partners were really good. We also were a good size, we had about 160 people on board. We had a $6-million-a-year business and they
SM: Is there any particular market segment that you have targeted, or do you simply focus on companies by size? GG: We have about 1,800 clients who tend to be larger organizations. Over 60% of our business is with corporations that have over $1 billion in revenue. Some of our larger verticals are telecommunications, which accounts
SM: How did you conduct sales at RightNow? GG: Primarily through telesales, which was combined with Internet-based demonstrations and trial periods of the product.