Sramana Mitra: Very interesting. How much of this were you able to cobble together as you launched the product? Christian Blume: We launched our first beta on November 11, 2005. We worked together with a company that had a variety of different software solutions ranging from utility down to antivirus products. We were good friends with
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Christian Blume: What it allowed us to do was put different checkout processes. We didn’t care whether this was checkout processes built on our engine or something that we would compare against—somebody that was running on an in-house solution or an outsourced solution. We really compare how the conversion rates really evolve with the implementation
Sramana Mitra: Now that we’ve gone through the background analysis, position the product for me. Which customers are you going after? Specifically, what was the value proposition that you were going to deliver? Christian Blume: We didn’t want to deliver a me-too product because there had been so many go’s at this already over the
We’re always impressed by entrepreneurs who manage to build sizeable companies without outside capital. Read how Cleverbridge has maneuvered to $40 million in revenue and doesn’t want to deal with venture capital and private equity. Sramana Mitra: Let’s start at the beginning of your story. Where are you from? Where were you born and raised?
Joe LeCompte: We have always been self-funded. It’s been a strategic decision because we feel that we didn’t need any funding. Also, we feel that if we did potentially accelerate growth, it would take our eye off the ball. It would take our focus from providing value to our customers to a different cycle. We were now
Entrepreneurs are invited to the 255th FREE online 1M/1M roundtable mentoring session on Thursday, April 16, 2015, at 8 a.m. PST/11 a.m. EST/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
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