Sramana Mitra: What is the focus of the content? What is the editorial strategy of Little Things? Joe Speiser: The whole goal for Little Things – and what we’ve stuck with since the beginning – has been uplifting content – the opposite of what the nightly news represents. Our goal was to stop this constant
Sramana Mitra: How far did that take you? What were you able to do with that model? Josh Manion: I described that as it was enough to survive but that was about it. That got us to maybe $100,000 in revenue. It wasn’t much. Sramana Mitra: It was you and your wife at that point?
Entrepreneurs are invited to the 261st FREE online 1M/1M roundtable mentoring session on Thursday, May 28, 2015, at 8 a.m. PST/11 a.m. EST/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
In case you missed it, you can listen to the recording here:
Sramana Mitra: Let me see if I understand what you’re saying. You had a large audience on Facebook and you wanted to do content marketing to that audience and drive the traffic towards a different site, which you would then monetize with Google AdSense. Is that what you’re saying? Joe Speiser: Almost. Before we made
During today’s roundtable, we celebrated the launch of my book, Billion Dollar Unicorns, with Ashish Gupta, Co-Founder of Helion Venture Partners, one of the key players in India’s venture capital eco-system. If the topic interests you, this discussion is extremely crisp and insightful. Please check out the recording below. Crescendo Transcription As for the pitches, first
Sramana Mitra: She’s also from the Midwest? Josh Manion: Yes, she’s from the Chicago area. We settled around Chicago in the western suburbs. I took a quick job with a network technology bar. That didn’t work out very well. That was nine months of craziness. Their business wasn’t doing well in the post dot-com world.
Sramana Mitra: Not all categories of e-commerce have very slim margins. We’ve got great stories of bootstrapped e-commerce companies. I think in your case, pet foods doesn’t have a lot of margin. Joe Speiser: It doesn’t. When we started, the gross margins on pet food were actually very high. But it’s the shipping that takes