Sramana Mitra: In terms of customer traction, what did this altered process yield for you? Let’s say the first year of this altered process, how much did you sell? Jorn Lyseggen: Our sales was probably half a million dollars. Sramana Mitra: What was the pricing model? How were you charging? Jorn Lyseggen: It was a
In case you missed it, you can listen to the recording here:
Entrepreneurs are invited to the 274th FREE online 1M/1M roundtable mentoring session on Thursday, September 3, 2015, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
Jorn Lyseggen: We started approaching this in a completely different way. We tried hiring our own sales people. We wanted to engage the clients in a much more strategic way. Instead of talking about our product, we wanted to engage the clients on their domain and try to understand their pain. Once we understood their
During this week’s roundtable, we had an unusual pitch roster of the first three entrepreneurs being women. RegDesk First up, Priya Bhutani from Chicago, Illinois, pitched RegDesk, a marketplace for healthcare regulatory experts who can complete projects for major pharmaceutical and medical device companies. The company also has a subscription-based regulatory information service, and is
Today’s 273rd FREE online 1M/1M roundtable for entrepreneurs is starting in 30 minutes, on Thursday, August 27, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join. All are welcome!
Sramana Mitra: What happens next? You’ve been running this public company? Jorn Lyseggen: Yes. I was a public CEO and experienced all the exciting stuff that it entails. After a while, I got eager to start a new company. I ended up starting Meltwater, which is the company I run today. Sramana Mitra: Meltwater was
Sramana Mitra: What kind of clients were you working with? Were they Norwegian clients? What was the client pool at that point? Jorn Lyseggen: The client pool when I started out was Norwegian companies. We worked with the major banks. We worked with the major publishing houses and helped newspapers to create an online version