Sramana Mitra: Sunglasses is a fairly big category on the Internet. How did you compete with the existing larger players? Angie Stocklin: We were a discount brand. There were several brands that were similar to ours at that time. We were targeting customers who wanted something that was not branded and between $15 and $20.
Today’s 298th FREE online 1M/1M roundtable for entrepreneurs is starting NOW, on Thursday, March 17, at 8:00 a.m. PST/11:00 a.m. EST/9:30 p.m. India IST. Click here to join.
Today’s 298th FREE online 1M/1M roundtable for entrepreneurs is starting in 30 minutes, on Thursday, March 17, at 8:00 a.m. PST/11:00 a.m. EST/9:30 p.m. India IST. Click here to join. All are welcome!
Sramana Mitra: Somebody else is sending these letters from Indiana and you were an affiliate partner of that particular business. Angie Stocklin: Correct. Sramana Mitra: You were generating traffic in your website and monetizing those letters in that affiliate model from that original business? Angie Stocklin: Yes. Sramana Mitra: How much did he charge for
Sramana Mitra: This is actually an interesting point because we often see entrepreneurs trying to start affiliate marketing as a side business. Did you both quit your jobs and start it full-time or did you still hold on to your prior jobs? Angie Stocklin: We kept our jobs for several years. We were toying around
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Angie and her husband have built a portfolio of e-commerce businesses using a very unusual strategy. I had a lot of fun learning about their journey, and hope you would as well. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are
Entrepreneurs are invited to the 298th FREE online 1M/1M roundtable mentoring session on Thursday, March 17, 2016, at 8 a.m. PST/11 a.m. EST/9:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
In case you missed it, you can listen to the recording here: