Sramana Mitra: In terms of the monetization strategy, it sounds like you needed advertisers through the ad networks who were going after the student demographics. Neal Taparia: That’s correct. Sramana Mitra: Were there ad networks specifically focused on that demographic or were you just working with various ad networks and finding the segment match with
Entrepreneurs are invited to the 483rd FREE online 1Mby1M mentoring roundtable on Thursday, April 30, 2020, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your
During this week’s roundtable, we had as our guest Garrett Goldberg, Partner at Bee Partners. Garrett discussed his firm’s enterprise focused investment thesis, including some unique insights on SaaS-powered vertical marketplaces. The Steel Store As for entrepreneur pitches, Rajat Jain from Toronto, Canada, pitched The Steel Store, a steel marketplace. Kids Dance Revolution Next, we
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Sramana Mitra: Why don’t we step through the journey. Neal Taparia: When we started working on it full-time, I had mentioned that we benefited from a lot of organic growth. What was really interesting is as we focused on it full-time, we were able to understand all these ways to increase ad revenue.
Today’s 482nd FREE online 1Mby1M Roundtable For Entrepreneurs is starting in 30 minutes, on Thursday, April 23 at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. Click here to join. PASSWORD: startup All are welcome!
Sramana Mitra: A couple of metrics before we go on to the post-Lehman story. What kind of revenues were you making in college? What kind of revenues were you making from the company while you were working at Lehman? Neal Taparia: In college, we were probably making around $30,000 a year. It was nothing crazy.
Nishant Shah: In 2017, we were very aggressive in acquiring new customers. That’s when our marketing strategy changed a lot. From just one channel, now we have multiple channels. We came in with affiliates, email marketing, and display marketing. We had a much larger budget allocated to marketing versus almost nothing. That helped a lot.