Sramana Mitra: Was there dominance in the platform? Jordan Brannon: Magento was the dominant platform at that time simply because of market demand. Shopify and BigCommerce were small players in e-commerce in the small to mid-sized space. They weren’t as well-developed.
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Sramana Mitra: What kind of customers were you able to attract, and how did you attract those customers? Jordan Brannon: We primarily attracted businesses that were manufacturing products and selling through traditional retail channels. A company making garments and selling through a larger retail chain like Nordstrom was our early-stage target customer.
Sramana Mitra: Strategy-wise, it’s still large accounts selling and just bigger deals? No major change on that front? John Baker: Not at that stage. We’re just accelerating that work and putting in place the infrastructure to grow faster. We did another round a couple of years later for another $80 million.
Coalition is still largely a services company but also has a few products. It’s a well-managed journey. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
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Sramana Mitra: Is there anything else that we should discuss about that bootstrapping period before we switch into the next inflection point? John Baker: One thing I would like to discuss is how we differentiated from the competition. In my case, I spent a lot of time on the engineering and design side.