482nd Roundtable For Entrepreneurs Starting NOW: Live Tweeting By @1Mby1M Today’s 482nd FREE online 1Mby1M Roundtable For Entrepreneurs is starting NOW, on Thursday, April 23, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. Click here to join. PASSWORD: startup All are welcome!
Sramana Mitra: Why don’t we step through the journey. Neal Taparia: When we started working on it full-time, I had mentioned that we benefited from a lot of organic growth. What was really interesting is as we focused on it full-time, we were able to understand all these ways to increase ad revenue.
Today’s 482nd FREE online 1Mby1M Roundtable For Entrepreneurs is starting in 30 minutes, on Thursday, April 23 at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. Click here to join. PASSWORD: startup All are welcome!
Sramana Mitra: A couple of metrics before we go on to the post-Lehman story. What kind of revenues were you making in college? What kind of revenues were you making from the company while you were working at Lehman? Neal Taparia: In college, we were probably making around $30,000 a year. It was nothing crazy.
Nishant Shah: In 2017, we were very aggressive in acquiring new customers. That’s when our marketing strategy changed a lot. From just one channel, now we have multiple channels. We came in with affiliates, email marketing, and display marketing. We had a much larger budget allocated to marketing versus almost nothing. That helped a lot.
Sramana Mitra: If they came to your site, what would they do? Neal Taparia: They would go there when they’re writing papers to start documenting their information. We had launched this site after putting it together over two months. Students would go there. Say they were using Catcher in the Rye, all they would have
Entrepreneurs are invited to the 482nd FREE online 1Mby1M mentoring roundtable on Thursday, April 23, 2020, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your
Sramana Mitra: What was the insight in terms of customer acquisition for instance? What clicked? Nishant Shah: When you’re growing the business and you’re bootstrapping it, it always depends on how much money you have. You want to spend more on marketing because you want to grow that way, but you have to have your