Today’s 538th FREE online 1Mby1M Roundtable For Entrepreneurs is starting NOW, on Thursday, July 15, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. Click here to join. PASSWORD: startup All are welcome!
Today’s 538th FREE online 1Mby1M Roundtable For Entrepreneurs is starting in 15 minutes, on Thursday, July 15, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. Click here to join. PASSWORD: startup All are welcome!
Sramana Mitra: What was the next product shift? Dean Guida: We started investing more in marketing, PR, and sales. We rode a whole bunch of technology waves. We went from the C and C++ market and started competing in the Visual Basic market. We then started shifting to selling Visual Basic developers. That just opened
Dean Guida: A strategic event along the way was definitely PR. PR was important to get advocacy, authenticity, and having others say that we were legitimate. That was early on. I told you the story about Wendy’s. That was big for us. Second, I was speaking at software development shows. That was another big inflection
Sramana Mitra: What does the internet do to your business? Let’s say we are talking about the time period from 1994 to 1996 when the Internet was happening. How does your company change? Dean Guida: It was way back when it started. So, we had to create a website, which helped us a lot. We
Dean Guida: We got out there and we were in a room with 12 people. These were the guys who wrote the compiler, debugger, linker, and then there’s me and my girlfriend. I was like, “Oh my god. Don’t hold my hand. Don’t look at me. Don’t do anything.” Chris, a guy that was there,
Dean Guida: When we finally finished our first version and were going to bring it to market, everybody was reading this Charles Petzold book. It was this 600-page book. You had to learn all these APIs. We were going to market with this framework to help people build business applications faster, but no one was
Dean Guida: When I graduated from school, I moved up to New York City because I wanted to work for all the smart people. There is a lot of money in New York City. I started my company when I was 23. It was 1989. All the smart people like Microsoft and these other companies