Sramana Mitra: That positioning is sharp and well-defined. Does that continue to be your sweet spot? James Cramer: It continues to be the biggest line share. It is where we focus the most. What we added that expanded our market was partnerships. We sought professional services automation platforms that targeted the same customers knowing that
Sramana Mitra: Three out of the fifteen customers you started the process with converted into customers. What kind of average deal size did they convert at? James Cramer: The initial deal size was maybe $50,000 to $75,000 in ARR. Sramana Mitra: What time frame are we talking about?
Sramana Mitra: Tell me how you went about it. You used the lesson that you learned on bootstrapping using services. Tell me more about how you applied that principle to this business. James Cramer: The first thing that we did was, we got into a room with a whiteboard. It was just the two of
Sramana Mitra: How did the acquisition happen? James Cramer: We would occasionally get solicitations from bankers. We would always entertain it to get a sense of which company was worth it and what was going on in terms of acquisitions. One day, I got an email from a banker in New York that said, “I
Sramana Mitra: Help me out with one piece of this story. In an entrepreneur journey, the first time you’re doing it without personal money is a different ball game than when you have made money and are doing it a second time. By the time you come to Zimit, you had money. It’s a different
Among the biases of the Venture Capital industry that need to be categorically ignored, Bootstrapping Using Services happens to be on the top of the list. Read on for yet another fantastic textbook case study. Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised?
In case you missed it, you can listen to the recording here: 540th 1Mby1M Roundtable with Itai Sadan, Duda
During this week’s roundtable, we had as our guest Itai Sadan, Co-founder and CEO of Duda. I first met Itai back in 2013 and started getting to know his story. It’s a compelling case study of bootstrapping with a paycheck and then raising significant funding to scale over more than a decade. Escrow Protocol As