Bootstrapping Using Services from Helsinki: Juha Lehtonen, CEO of FA Solutions (Part 3)

Sramana Mitra: All your early customers were in Finland?

Juha Lehtonen: Yes, the early customers were local. Once we were up and running, it took us about a year and a half to launch the product. We did it very gradually. Around 2008, we heard that there was a couple of Swedish guys in sales who were setting up their company in Sweden.

Their goal was to find two or three software products that they wanted to represent. We were able to get started with them. We were among those three software that they represented in Sweden. That was the beginning of a little bit of the international market.

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Bootstrapping Using Services from Helsinki: Juha Lehtonen, CEO of FA Solutions (Part 2)

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Bootstrapping Using Services from Helsinki: Juha Lehtonen, CEO of FA Solutions (Part 1)

European companies often follow a methodical, deliberate approach to business building as opposed to mindlessly chasing venture capital.

Juha has used the principles of bootstrapping using services to build his venture from Finland.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised and in what kind of background?