
Over the years, we have developed a proven methodology for building tech startups. We have started packaging the 1Mby1M methodology into short courses on Udemy. This is an extension of our strategy to democratize entrepreneurship education at scale, globally.
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Bootstrapping:
Bootstrap First, Raise Money Later with Sramana Mitra: TRY1MBY1MOCT2022BTS
Bootstrapping a Startup with a Paycheck with Sramana Mitra: TRY1MBY1MOCT2022PAY
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How To Succeed As A Solo Entrepreneur with Sramana Mitra: TRY1MBY1MOCT2022SOL

Lachlan has built a wonderful company from Brazil that has emerged as a pandemic beneficiary.
Read on for the nuances of his journey.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised and in what kind of background?
>>>This feature from Wired looks at fake online advertising and how automated worker bees of cyberspace influence online behavior. For this week’s posts, click on the paragraph links.
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Entrepreneurs are invited to the 592nd FREE online 1Mby1M Mentoring Roundtable on Thursday, October 6, 2022, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
You can learn more here and REGISTER TO PITCH OR ATTEND HERE. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!
Sramana Mitra: Would you now call yourself an exchange where there is a lot of inter-financial institution stuff happening?
Gabino Roche: I think that’s a fair analogy. It’s voluntary, because you don’t have to participate. If you do, there are a lot of carrots that come along with it. I like to call it an operating system for finance. The reason I say this is Stephen mentioned it earlier. Everyone had their own on-premise database. They would take Polaroid snapshots of the data, email them together, and then these spreadsheets will upload to our respective systems.
>>>Sramana Mitra: The workflow that you are facilitating is in the KYC AML in the context of trading.
Gabino Roche: A little bit. Everyone uses the term KYC AML and they imply tax, which is not necessarily KYC AML. They imply contractual legal agreements that are negotiated. For example, when you do derivatives trading, there are legal amendments and credit risk concerns. There are your setups with trading on Bloomberg versus market access and all these FX Connect. These are on top of KYC AML.
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If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Koncert (formerly ConnectLeader) CEO Senraj Soundar had bootstrapped his company to over $10 million in revenue when we spoke in 2017. We love stories like this that reinforce our philosophy: “Do not go to VCs as beggars, go as kings!”
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Senraj Soundar: I was born and brought up in India, particularly in Southern India. I got my Bachelor’s degree in Electrical Engineering in Chennai. Around that time when I graduated, I received an award from the President of India for the best invention in the country. It was called the National Technology Award. They give out one award each year. I won that award in 1991, and it was given in 1992. The following year, I came to the US and went to UMass to get my Computer Science degree.
Sramana Mitra: Where are you looking right now? What verticals are underserved where you think such large opportunities exist? What kinds of verticals are you looking at?
Yanev Suissa: We have a bet in the AgTech space. We’ve done a few in the health insurance space and the HealthTech space. We are increasingly looking at the manufacturing and industrial spaces. We think that cyber-physical systems is an interesting place.
Sramana Mitra: IoT kind of stuff.
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