Sramana Mitra: Let’s do some case studies. Pick your favorite companies that have come together in this fashion. Tell us some stories of what did they start with. When they came to you, what did they have? What did you see that prompted you to get involved fully?
Cameron Kramlich: One company that we’re excited about is Cycle which is a container management platform. There, we have an unbelievably gifted serial entrepreneur who’s the CEO. He’s done an incredible job building a great business with incredible metrics. We’re helping him build out his team and a better sales organization.
>>>Sramana Mitra: What is your competition in this?
Carl Memnon: The way we see it and by what’s reflected in our customer base, our primary competitors are the traditional credit cards. Those are our competitors. That’s because the product functions exactly like a credit card in terms of reporting and a revolving line. But there’s no product that’s exactly like Grain.
>>>Today’s 585th FREE online 1Mby1M Roundtable For Entrepreneurs is starting NOW, on Thursday, August 11, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. CLICK HERE to join. PASSWORD: startup All are welcome!
Today’s 585th FREE online 1Mby1M Roundtable for Entrepreneurs is starting in 20 minutes, on Thursday, August 11, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. CLICK HERE to join. PASSWORD: startup All are welcome!
As sales efforts become more and more digital, companies are switching over to various digital marketing tools to support their sales teams. According to a recent report, inbound marketing costs $14 less per newly acquired customer than traditional marketing tools. Marketers also believe that inbound marketing helps double the average site conversion rate from 6% to 12%. Inbound marketing specialist HubSpot (NYSE:HUBS) recently reported its second-quarter results that continued to surpass market expectations. HubSpot is working on adding capabilities to its products and app marketplace to make its inbound marketing services even more effective.
>>>Cameron Kramlich, General Partner at Angelneers, offers a rare perspective in support of solo entrepreneurs.
>>>Carl discusses Grain’s FinTech innovation, and also some of the unique ways in which his company has been financed. Excellent conversation.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Grain.
>>>If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
We’ve seen some excellent European companies make successful transitions into becoming global software companies. MP Objects CEO Martin Verwijmeren shares an excellent and inspiring story for European startups to emulate.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Martin Verwijmeren: I’m from the Netherlands but living in Boston these days. Before moving to Boston, I lived in Amsterdam. I was working for our European headquarters in Rotterdam. Nowadays, I’m working from our US headquarters in Boston.