Marc Vontobel: Without having very good positioning, we already created traction and signed some big deals with some Fortune 500 companies. That helped us find out the real use cases where we can have a real impact on the business. If you buy Starmind without having a clear use case in mind, you always depend on the vision of the buyer. We have found a few of those, but it’s not repeatable.
Sramana Mitra: That’s a very rare buyer who can take a technology and find an application for it. That’s not the way to build a company at all.
>>>According to a recent report, the global market for Website Builders is estimated to grow at nearly 9% CAGR to reach $2.7 billion by 2026. Israel-based Wix.com (Nasdaq:WIX) is a leading player in the sector that is focusing on a partner strategy to drive growth.
>>>Wonderful story of cutting edge application of AI in cancer treatment.
Sramana Mitra: Let’s start by introducing our audience to yourself, a bit of your background, and then ImpriMed.
>>>If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Co-founder CEO Mitch Russo tells the story of how he built Timeslips and sold it to Sage for $10.5 million in 1994. Very entertaining as well as instructive.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Mitch Russo: I was born in New York. I was raised in a small community called Manhattan Beach, Brooklyn. It was there that we basically started a rock band. Using the idea of how to build an entertainment platform as a rock band in high school, I learned a lot about entrepreneurship and I learned a lot about what it takes to make money and how to promote and share content.
Entrepreneurs are invited to the 576th FREE online 1Mby1M Mentoring Roundtable on Thursday, May 26, 2022, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
You can learn more here and REGISTER TO PITCH OR ATTEND HERE. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!
Sramana Mitra: Coming up with the product idea is one thing, but productizing and building a business is quite a different thing. This is where, I think, you made a choice of going the B2C route. You pivoted to B2B where you found more success. What was your experience of the business side of it? How did you learn what you needed to learn?
Marc Vontobel: First of all, a big mistake a lot of founders do at the beginning is to believe that the first idea is to be proven right. In many cases, the first idea may be the spark. The more you talk to people, you figure out it wasn’t exactly the right thing. You have to listen and open up.
>>>Ontario-based Shopify (NYSE: SHOP) recently announced its quarterly results that continued to surpass market expectations. The company recently announced the acquisition of a logistics company as it continues to build its fulfillment network to compete with Amazon.
>>>Sramana Mitra: What is the segmentation? What percentage of that 25 million can afford your service?
Sylvana Sinha: We believe that a third of them can afford our service. We are starting out with eight centers in Dhaka in the next three years. Then we would like to go beyond.
Sramana Mitra: Are you profitable?
>>>