Roundtable Recap: October 5 – School-Driven GTM

During this week’s roundtable, we discussed two school-driven GTM strategies.

Eduberance

First, Niraj Harlalka in Ahmedabad, India, pitched Eduberance, a vernacular EdTech venture for Tier 2 and 3 cities in India.

My Tailor

Next, we had Davron Williams in Lagos, Nigeria, pitching My Tailor, a fashion marketplace.

You can listen to the recording of this roundtable here:

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Featured Videos

Building a Fashion E-commerce Business and Surviving Covid: Go Dash Dot CEO Hannah Fastov (Part 5)

Sramana Mitra: That brings us to end of 2017. What kind of revenues were you tracking at?

Hannah Fastov: Close to a million. At this time, most of our revenue was coming in from our wholesale business but we were doing over $250,000 on our website. When we saw what was working in advertising, then we were able to put a bit more into our advertising and use our profits to reinvest back.

Sramana Mitra: What are the highlights of 2018?

Best of Bootstrapping: The Bootstrapping to Exit Path

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. 

Over the last decade and more, I’ve had the privilege of working with a large number of bootstrapped entrepreneurs. These include self-financed companies and also modestly capitalized startups that operate in a capital-efficient manner applying the principles of bootstrapping. [You can take our free Bootstrapping Course to review these.]

For our Seed Capital series of podcasts and blog interviews, I’ve interviewed hundreds of investors, especially micro-VCs and angels who are playing in the early stage game.

I’ve asked all of them the following questions:

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620th 1Mby1M Roundtable for Entrepreneurs Starting NOW: Live Tweeting by @1Mby1M

Today’s 620th FREE online 1Mby1M Roundtable for Entrepreneurs is starting NOW, on Thursday, October 5, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. CLICK HERE to join. PASSWORD: startup  All are welcome!   

620th Roundtable for Entrepreneurs Starting in 20 Minutes: Live Tweeting by @1Mby1M

Today’s 620th FREE online 1Mby1M Roundtable for Entrepreneurs is starting in 20 minutes, on Thursday, October 5, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. CLICK HERE to join. PASSWORD: startup  All are welcome!

Building a Fashion E-commerce Business and Surviving Covid: Go Dash Dot CEO Hannah Fastov (Part 4)

Sramana Mitra: Tell me about traffic for the Shopify website. What strategy did you follow to drive traffic?

Hannah Fastov: After we launched our Shopify website, we started to engage with a digital advertising agency. I worked closely with them to develop this strategy of how we are going to get people to our website. We focused on Instagram and Facebook, more Facebook at that time. What we learned is that, like you mentioned earlier, who our customer was. It’s so important to define your demographic. For us, we felt like we were all over the place.

Best of Bootstrapping: Bootstrapped Art.com First, Raised $30M Later

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. 

Art.com Co-founder Josh Chodniewicz bootstrapped for 10 years before raising a $30 million first round of funding. Read on to learn more about his journey.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raise, and in what kind of background?

Josh Chodniewicz: I was born in New Jersey. I am the oldest of seven kids. My parents had seven kids in nine years.

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Building a Fashion E-commerce Business and Surviving Covid: Go Dash Dot CEO Hannah Fastov (Part 3)

Sramana Mitra: The positioning was as a gym bag.

Hannah Fastov: We started as a gym bag. Our first trade show and our first target demo was either to the fitness instructor who was teaching four different classes all over the place who was always on the go. We also targeted the avid gym goer who is going to the gym and then straight to work or vice versa. Once we started to sell the bag, I learned that it was so much more than that. A lot of people were using it for the gym but also for travel, baby bag, or tennis bag. We started to evolve into more of a lifestyle accessories brand.