Adobe (NASDAQ: ADBE) recently reported its quarterly results that outpaced market expectations. The company continues to drive product innovations especially within its creative cloud segment to drive growth.
>>>Sramana Mitra: I am going to ask you a couple of questions from the point of view of how you built this business. How do you scope the sizing of the market? How big is the TAM in financial services?
Dorian Selz: I do not have a single number to give to you. Whoever you ask gives you a different TAM perspective.
Sramana Mitra: Let me put it in the way we frame it. We look at average deal size and then multiply that by how many customers are out there. If you were to own 100% of the market, how many of these deals are you going to be selling?
>>>If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Guy Mucklow, Co-founder of PCA Predict, had bootstrapped his company to $20 million when we spoke in 2016, and at one point turned down a $100 million acquisition offer. Read how he navigated his venture.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Guy Mucklow: I set my company up over 20 years ago when I was in my late 30s.
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Dorian Selz: What differentiates us from the pack is that most of these companies predominantly use external datasets, for example, for public reporting of the company. Our specialty is that we effectively crossed the bridge from outside to the inside. Most of our customers predominantly use us to analyze company internal datasets. These are quality reports, email, and all types of meeting minutes.
>>>If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Jorn Lyseggen, Founder and Executive Chairman of Meltwater, started the company in Norway and scaled organically to $200 million. His fascinating journey was shared with me in 2015.
Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of circumstances?
Jorn Lyseggen: I was actually born in Korea. I came to Norway as a very small child. I was three years old. I actually grew up in a little farm in the middle of a deep, dark forest in Norway. You drive for hours into the deep, dark forest and then suddenly, there’s a small opening. Then, you come to a little village with 168 families. One of those families is mine.
Dorian tells a great story of AI applications within Financial Services.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as Squirro.
Dorian Selz: I’m the Founder of Squirro. Squirro is Zurich-based but global AI company. We have over 40 years of recognizing structured and unstructured data.
>>>If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Ernie Bray, Chairman and CEO of AutoClaims Direct (ACD), leveraged his domain knowledge in auto insurance claims processing, and built a robust, sustainable business. When we spoke in 2015, he was using a virtual workforce strategy to scale.
Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of circumstances?
Ernie Bray: I was born in a small town in Central California called Porterville, California. It’s a farming community. My dad was a teacher. My mom stayed at home and took care of us. I grew up in a small town environment.