Rapid Growth and $58 Million in Financing with a Virtual Company: Storyblok CEO Dominik Angerer (Part 4)

Sramana Mitra: What other industries are you doing well in?

Dominik Angerer: Financial institutions. We can offer a really high SLA. Finance institutions are quite heavy and old, and have processes to be able to use a software. If the software you’re offering has a read-only option, it’s way easier to get in.

In education, Education First manages over half a million sites with Storyblok – half a million content pieces in 54 languages. For one landing page, it took them several weeks and months to create those sites. Now it’s a matter of days. The same applies to other industries.

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Rapid Growth and $58 Million in Financing with a Virtual Company: Storyblok CEO Dominik Angerer (Part 3)

Sramana Mitra: How much did you raise?

Dominik Angerer: $2.5 million. Each of them did $1.25 million. It was super nice because both of them have the same kind of upside. We had two investors who we can benchmark against each other. How many customers can they bring? How helpful are they? Both of them have been amazing so far.

Sramana Mitra: Is this the point where you introduce the enterprise pricing model?

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Best of Bootstrapping: Solo Founder Bootstrapped to $7M in India

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

Paras Chopra is Founder and Chairman of Wingify, a company that builds web analytics and optimization technology to include its flagship product Visual Website Optimizer. Here is our conversation from 2013.

Sramana: Paras, let’s start with the very beginning of your story. Where were you born and what are your family circumstances? What leads up to the Wingify story?

Paras Chopra: I was born in Punjab. I have been very lucky to have very forward-looking parents. I was introduced to computers very early on. I got access to a computer in my eighth standard year of school. My father had been playing with computers for a long time. He has an agriculture and biochemistry background, but he needed to use computers to conduct his work. He had a computer back when a 200Mhz computer was best in class!

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Rapid Growth and $58 Million in Financing with a Virtual Company: Storyblok CEO Dominik Angerer (Part 2)

Sramana Mitra: Let’s unpack some things. When you put out this product, you put it out on a website and people started coming. What was one that website that drew people into it?

Dominik Angerer: We have used an approach that is now a big theme – product-led growth. We wrote articles on long-tail keywords that we wanted to rank on. For us, it was headless CMS. Headless CMS was bombarded with advertisements. The first page was unreachable for us. We looked into what other people are searching for.

Best of Bootstrapping: Bootstrapping Journey of a Child Entrepreneur in India

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Varun Shoor is the Founder of Kayako, a company offering advanced helpdesk management software. When we spoke in 2014, Varun was steering the overall direction of the company as customer experience fanatic and lead product architect, taking an active role in the design and development of Kayako. One of Varun’s greatest passions is design. Applying modern, consumer-like design to stuffy business helpdesk software was Varun’s brainchild, and with it he founded Kayako in 2001. ESW Capital acquired Kayako in 2018.

Sramana: Varun, let’s start with your personal story. Where are you from? What is the backstory to Kayako?

Varun Shoor: I was born in Jalandhar, a city in Punjab. I have had no formal education. I started Kayako when I was 17. My family background is industrial by nature. My father is into manufacturing, primary tools such as hammers.

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