Best of Bootstrapping: Cyber Security Company First Bootstrapped with Services

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

Following up on our ‘Bootstrapping Using Services‘ and ‘Bootstrap First, Raise Money Later’ case studies, here is the story of PhishMe, a cyber security company that has scaled nicely. Following my conversation with Co-founder Rohyt Belani in 2015, PhishMe was acquired by BlackRock in 2018.

Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of background?

Rohyt Belani: I am originally from India. I was born and raised in India. I was there till the age of 22. I did my engineering in India.

>>>

Featured Videos

Cloud Stocks: Adobe Builds on Firefly Generative AI

Adobe (NASDAQ: ADBE) recently reported its second quarter results that outpaced market expectations. Last quarter, it launched its generative AI tool called Adobe Firefly. Adobe continued to expand its AI capabilities by making Firefly a part of its other offerings.

Business Model Innovation in Digital Health: Bob Allison, Co-Founder of PEAR Health Labs (Part 3)

Sramana Mitra: How did you do the Bluetooth piece?

Bob Allison: When Bluetooth came out, we started the piece that was Bluetooth. Originally, there wasn’t any Bluetooth; it was a direct connection only. You would take your dongle from your computer, plug it into our little radio, and you would import your music file.

Sramana Mitra: You were selling a device?

Bob Allison: Right.

Video FAQs

Startup Ecosystem in Kolkata: The Help We Need

Join us on Thursday, July 20, at 8:30 p.m. IST / 8 a.m. PDT for a special roundtable program: Brainstorming on Eastern India Startup Development. Come share your perspective, sign up to Speak and we will accommodate as many as possible with a few minutes to talk, register here. In case you missed it, you can listen to the recording of this roundtable here.

No, we don’t need money.

We need you to look around in your sphere of influence and find entrepreneurs and potential entrepreneurs and facilitate their learning.

We need you to guide them to increase their odds of a successful entrepreneurial journey by investing their TIME in a rigorous learning process that is firmly rooted in Bootstrapping. 

Not Blitzscaling. Bootstrapping.

Startup Ecosystem in Kolkata: A Word From Tagore

Join us on Thursday, July 20, at 8:30 p.m. IST / 8 a.m. PDT for a special roundtable program: Brainstorming on Eastern India Startup Development. Come share your perspective, sign up to Speak and we will accommodate as many as possible with a few minutes to talk, register here. In case you missed it, you can listen to the recording of this roundtable here.

If you understand the language, listen to this in its Bengali original.

Here’s my English Translation of the poem for those who do not understand the language:

Startup Ecosystem in Kolkata: Excess is NOT a Requirement for Success

Join us on Thursday, July 20, at 8:30 p.m. IST / 8 a.m. PDT for a special roundtable program: Brainstorming on Eastern India Startup Development. Come share your perspective, sign up to Speak and we will accommodate as many as possible with a few minutes to talk, register here. In case you missed it, you can listen to the recording of this roundtable here.

Let me finish this series with a bit of personal philosophy.

Excess doesn’t always breed happiness.

It often generates arrogance, hubris, jealousy, and a host of unappetizing side effects.

Keeping your feet on the ground, preserving social awareness, a sense of responsibility towards a set of goals bigger than yourself, nurturing healthy, warm relationships – these are the true drivers of happiness.

Startup Ecosystem in Kolkata: The Importance of English

Join us on Thursday, July 20, at 8:30 p.m. IST / 8 a.m. PDT for a special roundtable program: Brainstorming on Eastern India Startup Development. Come share your perspective, sign up to Speak and we will accommodate as many as possible with a few minutes to talk, register here. In case you missed it, you can listen to the recording of this roundtable here.

India’s success in the global technology firmament has been driven very significantly by the country’s prowess in English.

Startup Ecosystem in Kolkata: No Unicorns, Then?

Join us on Thursday, July 20, at 8:30 p.m. IST / 8 a.m. PDT for a special roundtable program: Brainstorming on Eastern India Startup Development. Come share your perspective, sign up to Speak and we will accommodate as many as possible with a few minutes to talk, register here. In case you missed it, you can listen to the recording of this roundtable here.

By de-emphasizing Unicorns, am I recommending that we should be less ambitious for Kolkata? Bengal? Eastern India?

No.

Bootstrap First, Raise Money Later is a GREAT strategy for building Unicorns.