We’ve meticulously dismantled the prevailing myths and exposed the inherent flaws of the traditional 3-month equity-based accelerator.
>>>We’ve discussed the equity drain, the elusive network, and the mirage of manufactured growth.
Now, let’s address an equally critical, yet often overlooked, cost: the sheer opportunity cost of dedicating 90 intense days to an accelerator program.
While you’re immersed in their curriculum, chasing their deadlines, and perfecting your Demo Day pitch, what else could you, the entrepreneur, have been doing with that invaluable time, focus, and energy?
>>>Sramana Mitra: So, talk about some case studies of problems that you have chosen to double click down on and run this process on.
>>>A very effective way to dance the entrepreneurial Waltz is to do a bootstrapped company first, sell it, and then do another venture with a more ambitious agenda. From 2021, Jeremy Swift’s journey as Co-founder and CEO of Cordial is a great case study of this method.
Sramana Mitra: Let’s go to the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Jeremy Swift: I was born in Beaverton, Oregon. Most people know about Beaverton because of Nike. It’s a small suburb outside of Portland. I grew up in what I would consider a small middle class family. Both my parents were a rare breed and especially different from the path that I’ve taken in my life. The first job they got out of college is the same job that they retired with 40 plus years later.
One of the most potent carrots dangled by accelerators, designed to lure in hopeful founders, is the implicit (and often explicit) promise of “follow-on funding.”
>>>One of the most insidious pressures exerted by the typical 3-month accelerator model is the relentless push for premature blitzscaling.
The entire program is geared towards showing rapid growth metrics by Demo Day, regardless of whether that growth is sustainable, profitable, or even desirable at such an early stage.
This focus on manufactured velocity, more often than not, becomes a recipe for disaster, not genuine disruption.
True business building is an iterative process. You first need to achieve deep product-market fit, understand your customer acquisition channels, and validate your business model at a small, manageable scale.
Only then should you consider blitzscaling.
Accelerators, however, often reverse this logical sequence. They push founders to acquire users, generate velocity and expand operations before they truly understand their unit economics or have solidified their core offering.
This premature scaling leads to churn, an unsustainable burn rate, a desperate chase for vanity metrics, and a constant need for more funding to keep the artificial growth engine sputtering along.
You end up hiring too fast, spending too much on marketing, and generally expanding before your foundations are solid.
This isn’t building a resilient business. It’s inflating a balloon that’s prone to bursting.
Many promising startups have withered and died from being forced to blitzscale before they were ready.
Balloons, inevitably, burst.
Photo Credit: WikiImages from Pixabay
When you gather a cohort of startups, put them through the same program, expose them to the same “mentors,” and push them towards the same Demo Day objective, you inevitably foster a dangerous phenomenon: the herd mentality and groupthink trap.
>>>AI is making it easy to build ultralight startups. AI is also making it easy for copycats to flood the market with competing products. Investors HATE a market full of copycats. If you are looking to raise funding, you have to be able to establish a defensibility thesis.
By and large, if you are building something that plugs some short term technology gap in a larger AI platform, that is not a defensible play.