Cloud Stocks: Okta Amps up Product Offerings

According to a recent report, the global identity and access management (IAM) market $15.93 billion in 2022 and is projected to grow at 13% CAGR from $15.93 billion in 2022 to 2030. Recently, Okta (NASDAQ: OKTA) reported its second quarter results that outpaced market expectations.

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Business Model Innovation in Digital Health: Bob Allison, Co-Founder of PEAR Health Labs (Part 5)

Sramana Mitra: The business model is a development fee upfront. Then there’s a $1 to $2 royalty per user per month. That’s variable and it goes up and down. In some cases, the brands were charging for their app. In some cases, the app is free.

Bob Allison: Yes. I would say that we had some real lessons from all this. One was that big brands are often not that good at digital discussions with consumers. Large technical brands, even New Balance because they’re technical about their shoes, have their own issues about getting to real traction and a pretty low threshold for patience on their side. If you’re telling your CEO that sales are off and you’re spending $500,000 on digital solutions. They’ll say, “Why are we doing that?”

610th Roundtable for Entrepreneurs Starting NOW: Live Tweeting by @1Mby1M

Today’s 610th FREE online 1Mby1M Roundtable for Entrepreneurs is starting NOW, on Thursday, June 29, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. CLICK HERE to join. MEETING NUMBER: 2553 545 8516  PASSWORD: startup  All are welcome!

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610th Roundtable for Entrepreneurs Starting in 30 Minutes: Live Tweeting by @1Mby1M

Today’s 610th FREE online 1Mby1M Roundtable for Entrepreneurs is starting in 30 minutes, on Thursday, June 29, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. CLICK HERE to join. MEETING NUMBER: 2553 545 8516 PASSWORD: startup  All are welcome!

Business Model Innovation in Digital Health: Bob Allison, Co-Founder of PEAR Health Labs (Part 4)

Sramana Mitra: Which brands did you go after?

Bob Allison: We built for Intel. We also built stuff for Bose, Life Fitness, and New Balance. We were building app experiences around training for these brands. We did TRX. The whole list probably had 25 brands.

Sramana Mitra: Can you double-click down on the business model? What I like about this is, very often, we see business ideas that are going to be super expensive to go to market as a B2C company. With the business model that you have pursued successfully, if you follow that route, you can go-to-market by piggybacking on other people’s brands and marketing dollars. Talk to me about the business model.

Best of Bootstrapping: Cyber Security Company First Bootstrapped with Services

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

Following up on our ‘Bootstrapping Using Services‘ and ‘Bootstrap First, Raise Money Later’ case studies, here is the story of PhishMe, a cyber security company that has scaled nicely. Following my conversation with Co-founder Rohyt Belani in 2015, PhishMe was acquired by BlackRock in 2018.

Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of background?

Rohyt Belani: I am originally from India. I was born and raised in India. I was there till the age of 22. I did my engineering in India.

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Cloud Stocks: Adobe Builds on Firefly Generative AI

Adobe (NASDAQ: ADBE) recently reported its second quarter results that outpaced market expectations. Last quarter, it launched its generative AI tool called Adobe Firefly. Adobe continued to expand its AI capabilities by making Firefly a part of its other offerings.

Business Model Innovation in Digital Health: Bob Allison, Co-Founder of PEAR Health Labs (Part 3)

Sramana Mitra: How did you do the Bluetooth piece?

Bob Allison: When Bluetooth came out, we started the piece that was Bluetooth. Originally, there wasn’t any Bluetooth; it was a direct connection only. You would take your dongle from your computer, plug it into our little radio, and you would import your music file.

Sramana Mitra: You were selling a device?

Bob Allison: Right.